"We're seeing the effect of our marketing, especially on social media," academic programme manager Debbie Rankin said.
"We have a fabulous cohort of students this year - reliable and easy to teach.
"They prefer our hands-on learning and enjoy cycling through the course, which is about a third each - class theory, practical on-campus and work experience on site.
"There are huge opportunities in the district, so we have plenty of encouragement for students to stay on after they've graduated," Rankin said.
Polytechnics throughout the country are undergoing major changes and Borgia said Telford was positive about the potential for pooled resources.
But it was taking care to ensure its niche would be recognised and protected under the changing national framework.