Funding for the study comes from the Ministry for Primary Industries Irrigation Acceleration Fund and has been matched with $50,000 by the Bay of Plenty Regional Council's Freshwater Futures Programme.
Bay of Plenty Regional Council, and Bay of Connections Chairman Doug Leeder says the study will hone into water at a 'granular level' looking at individual waterways and users to create a targeted action plan that addresses issues locally.
"The study will explore the current environment, including barriers and opportunities to ultimately equip the region with up-to-date information to ensure water is allocated and used as efficiently and effectively as possible.
"Insights from farmers, growers, major landowners and industry representatives will feed into the study, ensuring the right people are involved early in discussions and well-informed investment decisions can be made.
"Water is an 'enabling opportunity' that underpins growth in the wider Bay of Plenty.
Regional Council and others are already doing a great deal to care for the region's water quality and quantity. This study will build on existing work and knowledge to help shape our future.
"Freshwater is a taonga (treasure) - it is the lifeblood of our natural environment and vital for the health of our community. It is also crucial to ensuring we can capture a number of other opportunities in the Toi Moana Bay of Plenty Economic Action Plan."
Mr Leeder says the study will also support and align with the National Policy Statement for Freshwater Management discussions that are already underway in some local communities.
The Toi Moana Bay of Plenty Growth Study was launched in May 2015, followed by the launch of the Toi Moana Bay of Plenty Economic Action Plan in October 2015. The refreshed Action Plan reflects completed milestones and new opportunities for the region.