Its secret weapon is a well-organised welcoming committee, and match-making could be the next step, according to Mark Eager, who is chief executive of Mobile Health Group and on the board of Hauora Taiwhenua Rural Health Network.
Eager told RNZ’s Checkpoint there was one commonality that keeps people in rural areas.
“You can recruit as much as you want, you can do a whole lot of things, but there’s got to be a connection with the town,” he said.
“Love and sex seem to go hand in hand, and it keeps people grounded in rural areas.”
Eager wants an app, similar to Tinder, to help doctors find their perfect match in rural towns.
“I’ve been speaking with Health New Zealand about it, but for some reason, they’re not keen.
“But I am sure we could get reasonably entrepreneurial about this and make that work because it would help.”
Eager said rural communities tend to get locum doctors that come in temporarily for six weeks or so, and it would be beneficial to get people to stay long-term.
“We joke about the whole love thing, but just having an interest in a rural town and connecting to it.
“So, ultimately, we would love for someone to fall in love with someone and stay in a rural town long term, but it’s more than that.
“It’s about welcoming people to rural areas.”
He said the welcoming committee, which includes organised local support and hospitality, was important to make people stay and develop routes to the area.
- RNZ
