The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / The Country

'Pumpkin' tea proves hit with Kiwis

Emma Russell
By Emma Russell
Multimedia Journalist·Whanganui Chronicle·
28 Jun, 2017 04:00 AM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Owner Gabriela Pouwels and the director of Yerba Mate Institute, Carlos Coppoli, in Vietnam on the world coffee and tea show, promoting their tea.

Owner Gabriela Pouwels and the director of Yerba Mate Institute, Carlos Coppoli, in Vietnam on the world coffee and tea show, promoting their tea.

Gabriela Pouwels is bringing a tea traditionally served in a pumpkin to Whanganui.

Her online business, La Pachamama, imports tea and other goods from Latin America and started in 2006 based in Auckland.

Ms Pouwels said she started her business small, selling only yerba mate, a traditional herb from South America, which is prepared and drunk like tea.

"It is very different from western tea but very popular back home," she said.
Traditionally, it was drunk from a hollow pumpkin-like gourd "with a straw to filter out the end bits, and then you pour in hot water and share with friends".

Mate, which is related to holly, grows in South America and is chopped, dried with heat and kept for at least a year.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Ms Pouwels said she thought the business would be a small, part-time hobby, but the "tea" has been very popular.

"I think Kiwis like the health benefits. There are a lot of antioxidants and stimulants in the tea that is very good for you," she said.

Mate contains a moderate amount of caffeine but is not bitter like coffee.

Advertisement
Advertise with NZME.

The business's warehousing facilities are on the North Shore in Auckland, and the company operates with a full pick-and-pack capability.

"We have partnered with Fastway Couriers and PBT transport for nationwide freight services."

Born in Argentina, Ms Pouwels moved to New Zealand in 2001 and it was Hector's dolphins that led her here.

"I am a biologist specifically interested in dolphins, and I knew about Scott Baker's work with dolphins in New Zealand. I met him at a conference and he invited me here to study my PhD."

It was later she met her husband, who helps run the business, and she had their children.
Ms Pouwels said she has been to Whanganui a few times and thinks that it is a beautiful place.

"There is a very wide community of Latin Americans that live in Whanganui and I know lots of Kiwis like our tea because of the health benefits."

Save
    Share this article

Latest from The Country

The Country

'This is the most useful day I've spent in years': Positive reception for good 'yarn' event

The Country

The Country: TB on Jeremy Clarkson's farm

OpinionJacqueline Rowarth

Dr Jacqueline Rowarth: Is bureaucracy slowing innovation in NZ farming?


Sponsored

Revealed: The night driving ‘red flag’

Advertisement
Advertise with NZME.

Latest from The Country

'This is the most useful day I've spent in years': Positive reception for good 'yarn' event
The Country

'This is the most useful day I've spent in years': Positive reception for good 'yarn' event

A land-use workshop at Ngātapa provides 'real' and 'relevant' conversations.

05 Aug 03:32 AM
The Country: TB on Jeremy Clarkson's farm
The Country

The Country: TB on Jeremy Clarkson's farm

05 Aug 01:41 AM
Dr Jacqueline Rowarth: Is bureaucracy slowing innovation in NZ farming?
Jacqueline Rowarth
OpinionJacqueline Rowarth

Dr Jacqueline Rowarth: Is bureaucracy slowing innovation in NZ farming?

05 Aug 01:39 AM


Revealed: The night driving ‘red flag’
Sponsored

Revealed: The night driving ‘red flag’

04 Aug 11:37 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP