The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / The Country

New share ownership model needed to combat fragmentation in Māori farm incorporation

By Moana Ellis
Moana is a Local Democracy Reporter based in Whanganui·The Country·
21 Dec, 2021 10:15 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Outgoing Ātihau-Whanganui Incorporation chair Mavis Mullins in 2017. Photo / Christine McKay

Outgoing Ātihau-Whanganui Incorporation chair Mavis Mullins in 2017. Photo / Christine McKay

The outgoing Ātihau-Whanganui Incorporation chair says one of the biggest challenges facing the Māori farming organisation is the ongoing fragmentation of shares.

Mavis Mullins said the whānau of more than 9000 shareholders and descendants is continuing to expand as individual families grow, and many shareholdings are being broken into increasingly smaller fragments.

Mullins said continued fragmentation would affect decision making, identity, connection and the wellbeing of shareholder whānau.

"I hope we never end up at a place where everyone owns a little bit of nothing because of that fragmentation and the disconnection of our whānau," Mullins said.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"Increasingly they don't know home and so they read the stories but it's different to read it, to walk it and feel it.

"These are some of the bigger challenges for me. How do we keep our people close? How do we get them to feel like we do, increasingly passionate and protective of what we have?"

Mullins said existing tools to prevent fragmentation, such as whānau trusts, were not a sustainable solution because as individual families grow, their whānau trust membership also expands.

The problem would just be passed to future generations unless the issue is addressed now.

Advertisement
Advertise with NZME.

"It's going to take some strong leadership, some very smart thinking, and then I guess it's whether or not whānau are going to be brave enough. Is this about shareholding or is this about whakapapa?

"What we have is only half working. We do need a new model – something that is going to continue to hold fast to the kaupapa that is our legacy but that has that kind of flex to encompass who we are and what we are."

Ātihau-Whanganui, which owns 42,000 hectares of farmland from Ohakune to Whanganui and is one of Aotearoa's largest farmers, has tested new ideas around benefit distribution which focus not only on dividends but also charitable support, Mullins said.

In the last financial year, its charitable arm distributed more than $364,000 through 549 grants to advance the education, cultural aspirations, health and wellbeing of shareholders and descendants – an increase of 120 grants and $78,000 on the previous year.

Discover more

Kahu

Ātihau-Whanganui Incorporation chairwoman retiring

08 Dec 10:25 PM

Nine-hour, five-stand world record shearing attempt kicks off today

21 Dec 07:45 PM

The Country's top 10 interviews of 2021

22 Dec 02:29 AM

The Country's top 10 articles of 2021

22 Dec 02:30 AM

"Even if you are the tiniest of shareholders, you're not excluded from benefit," Mullins said.

"I think it's fantastic and when we see what's coming out the other end, in terms of outcomes for our grant and scholarship recipients, our marae, our kaumātua, it's heart stuff. It's about strengthening and supporting our cultural footprint."

Ātihau-Whanganui Incorporation farms 70,000 sheep, 4000 beef cows, 700 dairy cows and 3000 beehives on its whānau farms.

Mullins announced just before this month's annual general meeting that she would step down as chair at the new board's first meeting.

She has been an elected board member for about 16 years, eight of them as chair. She will see out her term as a board member for the next year.

At the AGM, Keria Ponga and Te Tiwha Puketapu vacated their seats on the board due to rotation but were re-elected.

Advertisement
Advertise with NZME.

Other board members are Che Wilson, Whatarangi Murphy-Peehi, Rāwiri Tinirau and Shar Amner, with independent members Joe Hanita and David Nelson.

Save

    Share this article

Latest from The Country

Opinion

Opinion: Are we there yet? The evolution of the great Kiwi Road Trip

05 Jul 05:00 PM
The Country

Worm woes: Tackling sheep parasites in the 1890s

05 Jul 05:00 PM
Opinion

Vege tips: Why you should keep a gardening diary

05 Jul 05:00 PM

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

sponsored
Advertisement
Advertise with NZME.

Latest from The Country

Opinion: Are we there yet? The evolution of the great Kiwi Road Trip

Opinion: Are we there yet? The evolution of the great Kiwi Road Trip

05 Jul 05:00 PM

Opinion: In holiday road trips of old, getting lost wasn’t a mistake-it was an adventure.

Vege tips: Why you should keep a gardening diary

Vege tips: Why you should keep a gardening diary

05 Jul 05:00 PM
Worm woes: Tackling sheep parasites in the 1890s

Worm woes: Tackling sheep parasites in the 1890s

05 Jul 05:00 PM
Premium
Thomas Coughlan: Govt mulls dramatic local government reform, slashing councils

Thomas Coughlan: Govt mulls dramatic local government reform, slashing councils

04 Jul 05:00 PM
From early mornings to easy living
sponsored

From early mornings to easy living

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP