The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / The Country

New Bay craft brewery picks up award

By Roger Moroney
Hawkes Bay Today·
7 Jun, 2017 08:23 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Award-winning brewer Matt Searle's limited fresh hops IPA ale got the number one nod, and has just sold out.

Award-winning brewer Matt Searle's limited fresh hops IPA ale got the number one nod, and has just sold out.

For Napier Brewing Company head brewer Matt Searle it was a challenge making a limited and unique fresh hops brew on a commercial scale but he received really positive feedback from people who gave it a taste.

Great feedback was always important, given it was the first time he had brewed a variety on that scale, but getting a winning accolade after votes were cast in a competition was even better.

"I'm blown away," Mr Searle said when the results of the second annual Top of the Fresh Hops competition, staged by the Society of Beer Advocates (SOBA) Hawke's Bay, were announced and his FreshHopper NZ IPA got the No 1 nod.

"The award is the icing on the cake," he said.

Beating several more well-known rivals from around the country's craft beer scene was pretty special, he said.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"I'd have been happy to make the top three but getting No 1 was really humbling."
Crafting the FreshHopper line came down to using hops straight from harvesting, which are only available in that form once a year, for immediate freshness, to create a distinctive hoppy taste and aroma.

Mr Searle trialled several recipes over the past year and when the fresh hops became available he gave that version a shot - and it hit the mark so well it has sold out.

"But we'll definitely be doing it again next year," he said, adding he was also producing a similar version IPA that was close to the taste of the fresh hops brew,
"It'll be ready in a about a week-and-a-half," he said.

Advertisement
Advertise with NZME.

A newcomer to the region's craft beer scene, Napier Brewing is based at the Westshore Beach Inn and started as a joint venture between the inn and the Indigo Indian restaurant just over a year ago, with Mr Searle, who was on the bar staff and had a history of home brewing as well as a stint with the Tuatara Brewery, taking on the head brewing role.

Although the scale of brewing was comparatively small, Napier Brewing's beers were being served alongside some of the country's leading brewers - such as Epic, Garage Project and Renaissance.

Mr Searle was working on creating another unique ale, which he hoped might grab similar tasting attention.

"But that's under wraps," was all he would say.

The Society of Beer Advocates is a nationwide group that promotes awareness and appreciation of quality craft beers and the Hawke's Bay group was a fast-growing branch of the organisation.

Save

    Share this article

Latest from The Country

The Country

Giddy Up: Best places to experience cowboy culture

The Country

Vege tips: Getting decorative with gourds and coloured corn

OpinionGlenn Dwight

Glenn Dwight: Lessons from NZ's carless days


Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

Advertisement
Advertise with NZME.

Latest from The Country

Giddy Up: Best places to experience cowboy culture
The Country

Giddy Up: Best places to experience cowboy culture

From Argentina’s gauchos to Italy’s butteri and America’s rodeo wranglers.

19 Jul 07:00 PM
Vege tips: Getting decorative with gourds and coloured corn
The Country

Vege tips: Getting decorative with gourds and coloured corn

19 Jul 05:00 PM
Glenn Dwight: Lessons from NZ's carless days
Glenn Dwight
OpinionGlenn Dwight

Glenn Dwight: Lessons from NZ's carless days

19 Jul 05:00 PM


Solar bat monitors uncover secrets of Auckland’s night sky
Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

06 Jul 09:47 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP