B+LNZ chairman Andrew Morrison said it was important farmers know what's on offer before voting, and that the organisation has planned an "ambitious programme" to support its farmers over the next 6 years, and during its roadshow will put out its new farm plan for farmers covering water, climate change, biodiversity and soils.
"We will be investing in genetics to improve farmers' productivity but also to reduce their environmental footprint," he said. "We'll be attracting, training and retaining people across the sector. And we'll be ramping up the Taste Pure Nature country of origin brand across our global markets."
He said farmers now have an opportunity to decide if they want B+LNZ to continue to exist to deliver the programme, but a "no" vote would mean no organisation left "solely dedicated to working on behalf of sheep and beef producers".
The Ministry for Primary Industries confirmed the last step to initiate a wool levy was the 2014 referendum. "We are not aware of any further moves towards staging a wool referendum," a spokesperson said.
The referenda are held according to the Commodity Levies Act 199 which allows establishment of industry bodies, or initially an informal group, to initiate a levy referendum.
It details a process of consulting with potential levy payers to test whether there is sufficient grower interest to progress a levy proposal and if there is to develop the proposal to the stage of an incorporated society or a company to initiate a levy referendum.
It would be aimed at forming a representative body, such as Meat and Wool as it was, or the New Zealand Wool Board, which was established in 1944 and dissolved in 2001.
The outcome was the establishment of Meat and Wool NZ, but the wool industry has, apart from fine-wool merino sector, struggled.
A Wool Industry Project Action Group was formed out of the 2018 Wool Summit leading to a report last year promoting change and growth, particularly in the strong wool sector common to Hawke's Bay.
A group of farmers told Hawke's Bay Today they believe there is a will to establish a representative body, but amid current low prices for strong wool many would struggle with a levy as an added cost.
The group offered hope, saying: "The increasing shift back to using natural and environmentally sustainable materials is a significant opportunity to further grow our wool sector and continue to innovate with new uses for wool."
"Over the next decade, the New Zealand wool sector should commit to capturing the hearts, minds and values of consumers who love natural, sustainable materials," the report said.