The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / The Country

Humour and Gisborne farm life: Lifting the flaps on Amy Renelle’s humorous dead sheep book

Kim Parkinson
By Kim Parkinson
Arts, entertainment and education reporter·Gisborne Herald·
20 May, 2025 04:00 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Amy Renelle has written a humorous coffee table book based on her experience of farm life.

Amy Renelle has written a humorous coffee table book based on her experience of farm life.

Inspiration for a coffee table book with a difference happened when Amy Renelle discovered the truth behind the saying “If you’ve got livestock, then you’ve got dead stock”.

She moved from Auckland city to rural Gisborne in 2022 to live with her partner Mat Burke on his family’s farm and started helping out with general farm work.

Struck by the number of dead sheep she would come across while driving around the farm with Burke’s parents Rob and Marie, it sparked an idea for a book.

While Renelle says it’s not a statistically significant number of sheep, she hadn’t seen a dead sheep in Auckland.

Stories followed about the dumb things sheep could do to get stuck and the various ways they could die; something all farmers could relate to.

Advertisement
Advertise with NZME.

So Renelle, a statistician with a PhD in the subject, set about making a book with flaps out of old beer boxes to give to Burke’s parents as a thank-you gift.

“It was a bit of a joke present to say thanks for having me and teaching me all about farming,” Renelle says.

Amy Renelle's humorous coffee table book with a difference comes with a warning – it is not recommended for children or vegans.
Amy Renelle's humorous coffee table book with a difference comes with a warning – it is not recommended for children or vegans.

They started showing it to visitors who seemed to appreciate the humour, so she was encouraged to have it printed properly.

Advertisement
Advertise with NZME.

The result is If you’ve got Livestock, then you’ve got Dead Stock, a coffee table book that is not recommended for children or vegans, written by Renelle under the name WTF What the Farming?

Renelle had the book printed in China and started marketing it through Trade Me. Gisborne’s Muirs Book Shop picked it up and it had a surge in popularity after Amy was interviewed by Jamie Mackay for The Country programme on Newstalk ZB.

Renelle said she loved the creative process and the physical act of crafting the initial prototype out of cardboard.

“I don’t always get to exercise my creative side through statistics – even making the book was super fun – I squirrelled away with scissors and glue and printed bits of paper and tried to make the mechanisms like discs that spun, which is why I knew how hard it would be to explain over the internet to someone in China."

She went on Alibaba.com and put out a request for what she wanted to do.

“The prototype had a bit more going on with discs that spun and more flaps and moving bits, but trying to communicate that over the web was really difficult, so I simplified it.”

She did the drawings using Adobe Illustrator.

“I’ve always liked writing, but I’ve never been particularly good at drawing – I struggle to get things to look like what I imagined in my mind, but the technology allowed me to do that.”

Advertisement
Advertise with NZME.

Renelle is thinking of a follow-up book about cows or maybe one called How to Swear Like a Farmer but for the moment her focus is on growing her statistics business, The Little Stats Co. She is actively seeking more contract work in the region.

The city slicker has adapted to rural life with ease and loves it so much that she and Burke plan to stay on and build their own home on the farm.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from The Country

The Country

Horticulture export revenue forecast to hit $8.5b by 2025

12 Jun 04:35 AM
The Country

The Country at Fieldays: MPI's 'blockbuster' report

12 Jun 02:19 AM
The Country

On The Up: Gown on the farm - teen fashions ball dress from feed sacks and baling twine

12 Jun 01:55 AM

It was just a stopover – 18 months later, they call it home

sponsored
Advertisement
Advertise with NZME.

Latest from The Country

Horticulture export revenue forecast to hit $8.5b by 2025

Horticulture export revenue forecast to hit $8.5b by 2025

12 Jun 04:35 AM

HortNZ CEO Kate Scott says the forecast is great news for growers and the economy.

The Country at Fieldays: MPI's 'blockbuster' report

The Country at Fieldays: MPI's 'blockbuster' report

12 Jun 02:19 AM
On The Up: Gown on the farm - teen fashions ball dress from feed sacks and baling twine

On The Up: Gown on the farm - teen fashions ball dress from feed sacks and baling twine

12 Jun 01:55 AM
Thunderstorm threat looms over NZ, downpours for the south

Thunderstorm threat looms over NZ, downpours for the south

11 Jun 10:31 PM
The woman behind NZ’s first PAK’nSAVE
sponsored

The woman behind NZ’s first PAK’nSAVE

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP