In Hawke's Bay, honey bees are responsible for pollinating the fruit trees that underpin the economy - peaches, apples, nectarines, grapes, and more.
Across the world, without bees, we would be seriously short of coffee, chocolate, nets and clothes made from cotton.
The Trees for Bees website explains how it works - "Bees consume pollen as a protein and vitamin source and nectar for energy. While gathering these resources, they move pollen from one plant to another thus benefiting the farm by pollinating crops."
Spring is particularly important as bees build up their energy for the summer pollinating season.
"Availability of quality pollen resources is critical during spring when beekeepers are building up bee populations for pollination services. Any shortfall leads to weakened bees, making them susceptible to pests and diseases.
It also dramatically slows the queens' breeding output and results in under-performing pollination services," says Trees for Bees.
The organisation provides lists of trees that are beneficial to bees. It has a specific list of large trees (native and exotic) for larger areas of land in Hawke's Bay and Gisborne, and a list for the home gardener.
"Bees are incredibly important to all of us for our vegetables, flowers, trees. And that is not only in our home gardens but in our parks and reserves as well; and of course they are crucial to our region's economy given the part they play in the pollination of fruit trees. They're pretty easy to overlook, so we want to do our bit to bring them to everyone's attention," Colin says.