The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / The Country

Fieldays 2024: Spending dip expected this year as crowds gather at Mystery Creek

Monique Steele
RNZ·
12 Jun, 2024 12:05 AM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
The gates are open as Fieldays gets under way at Mystery Creek. Photo / Monique Steele / RNZ

The gates are open as Fieldays gets under way at Mystery Creek. Photo / Monique Steele / RNZ

By Monique Steele of RNZ

The gates are open and the crowds are streaming in for the 56th annual Fieldays - but there’s concern this year could be quieter with farmers a little cash-strapped.

About 110,000 people attend the four-day event each year at Mystery Creek, near Hamilton checking out all the sights and sounds such as farm machinery, the latest tech and competitions like tractor pulling and fencing.

National Fieldays Society chief executive Peter Nation said they were expecting a dip in spending this year because times are tough.

Sheep farmers were facing low prices and despite rising dairy prices, profit margins for dairy farmers remained tight.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

“We’re certainly aware of the economic conditions in the market place and record sales are probably not going to happen but we do have an economy and there will be sales and we’ll see at the end of Fieldays what that looks like in real terms.”

He said businesses were still keen to showcase their best at the event, with only 1 per cent of the more than 1100 exhibitor sites unallocated.

Nation said the Innovation Hub, where people promoted new tools and ideas, had the largest number of entries in 10 years.

Advertisement
Advertise with NZME.

“That bodes really well for people in the industry when you’ve got people turning their minds to solving problems like water quality and climate change, it’s really exciting.”

Despite it not being an election year, there was a strong contingent of politicians attending.

Prime Minister Christopher Luxon speaking at Fieldays. Photo / Monique Steele / RNZ
Prime Minister Christopher Luxon speaking at Fieldays. Photo / Monique Steele / RNZ

The coalition Government would be out in force after its emissions announcement on Tuesday, with Prime Minister Christopher Luxon speaking at the Ministry of Primary Industries Leaders Luncheon today.

The Government would be seeking to maximise its time with rural voters talking up its recent policy announcements, including the scrapping of He Waka Eke Noa and the confirmation agriculture won’t enter the Emissions Trading Scheme.

The National Party, which traditionally had strong support among farmers, was also using Fieldays to launch a Rural Nats group.

Advertisement
Advertise with NZME.

The special interest group would focus on rural people and issues - helping to develop rural and agriculture policy.

National MPs from five regions including Barbara Kuriger, Mike Butterick and Miles Anderson would lead the Rural Nats in their respective areas.

Labour was also making its presence known, with its leader Chris Hipkins attending on Friday to visit stalls and speak at the new Advocacy Hub.

- RNZ


Advertisement
Advertise with NZME.
Save
    Share this article

Latest from The Country

OpinionKem Ormond

Kem Ormond: The quiet winter beauty of the persimmon tree

02 May 05:00 PM
The Country

‘A great mistake’: Chicken‑rearing lessons for farmers in 1904

02 May 05:00 PM
OpinionGlenn Dwight

Winston Peters and Sirocco the Kākāpō: Recasting Celebrity Treasure Island – Glenn Dwight

02 May 05:00 PM

Sponsored

Endangered bird gets another chance

21 Apr 02:30 AM
Advertisement
Advertise with NZME.

Latest from The Country

Kem Ormond: The quiet winter beauty of the persimmon tree
Kem Ormond
OpinionKem Ormond

Kem Ormond: The quiet winter beauty of the persimmon tree

OPINION: It has taken me well over 50 years to appreciate this beautiful tree.

02 May 05:00 PM
‘A great mistake’: Chicken‑rearing lessons for farmers in 1904
The Country

‘A great mistake’: Chicken‑rearing lessons for farmers in 1904

02 May 05:00 PM
Winston Peters and Sirocco the Kākāpō: Recasting Celebrity Treasure Island – Glenn Dwight
Glenn Dwight
OpinionGlenn Dwight

Winston Peters and Sirocco the Kākāpō: Recasting Celebrity Treasure Island – Glenn Dwight

02 May 05:00 PM


Endangered bird gets another chance
Sponsored

Endangered bird gets another chance

21 Apr 02:30 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • NZME Digital Performance Marketing
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2026 NZME Publishing Limited
TOP