Grass-fed New Zealand beef was also competing in a different part of the market from US beef, which is mostly grain-fed, said Karapeeva.
The New Zealand product was "likely to continue to resonate with Chinese consumers looking for a premium, natural, safe product. New Zealand also has tariff-free access for beef into China under the NZ-China FTA, compared to tariffs of up to 47 per cent for US beef."
That said, US producers would benefit from the removal for their products of "some 50-odd technical measures on US farm goods such as beef, pork, poultry, seafood, dairy, rice, potato and petfoods", including removal of restrictions on animals' age, use of veterinary drugs, traceability and product scope.
A backlog of applications by US processing facilities for approval from Chinese authorities to export "has the potential to open up the China market to more US facilities", while New Zealand had been waiting for approvals relating to additional chilled meat plant listings since the completion of a trial in 2018.
That delay had "curtailed the opportunities in the China market for a number of New Zealand meat companies as they are not able to compete on a level playing field," said Karapeeva.