We continue to seek new ways to raise visibility of avocados in the New Zealand market.
Every year we launch the season with an event, aiming to get great media pick-up, and this year we focused on social media experts with nutrition as our theme.
Avocados fit perfectly into a health and nutrition focused event and this year's New Zealand Avocado 2017-18 season launch at Eden Park's Centenary lounge last week, was a great platform for us to share and celebrate the exciting new nutrition information we have for New Zealand-grown avocados. We chose the venue to help create the atmosphere of superior performance, of nutrition and of the role of avocado in that.
It was a fun event that drew media, health and fitness celebrities and social media influencers, and included presentations from international rugby strength and conditioning coach, ironman and avocado grower Nic Gill, and chef, author and avocado enthusiast Nadia Lim.
Nic shared his tips on avocados in optimal performance with a focus on vitamin B6, while Nadia shared about innovating for a healthier New Zealand with a focus on folate and treated everyone to a demonstration of two of her delicious and easy avocado salad recipes - harissa chicken, pumpkin and avocado salad with mint yoghurt dressing, and roast pumpkin, pear and avocado salad with blue cheese and raspberry balsamic dressing.
Launch guests included Bachelor New Zealand TV personalities Art Green, Matilda Rice and Zac Franich, and health influencers such as Julia Matthews from Julia & Libby and Simone Anderson from Simone's Journey to Health.
