An industry that was on its knees just a few years ago is now expanding at a rapid rate.

Hawke's Bay's pipfruit industry was almost broken in the early 2000s by a combination of poor returns, high costs and an unsatisfactory understanding of their markets.

However, now it is obvious on the Heretaunga Plains that the industry is in robust health as more and more land goes into orchard.

Apples and Pears New Zealand chief executive Alan Pollard said the expansion, from Central Hawke's Bay to Gisborne, was a great vote of confidence in the industry.


In 2017 Hawke's Bay