Pamu deer milk featured on the menu at Asia's 50 Best Restaurants awards in Macau last week.

It was "invaluable" exposure for the product, which was made into a panna cotta for the event, Pamu business development manager Hamish Glendinning said.

"Asia's restaurant scene is very competitive and for Pamu deer milk to be on the menu at their annual awards menu is a real coup," Glendinning said.

Pamu is the brand name for state-owned farming company Landcorp and it had been working with New Zealand food service company Eat the Kiwi, which supplied New Zealand products in Asia, to secure the spot on the menu.

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"To be on the menu at this event is a measure of the growing interest in Pamu deer milk, especially from chefs who want to work with new and exciting ingredients," he said.