The report relates optimism for the future of Lincoln, and is enthusiastic about collaboration with Crown Research Institutions, industry bodies and other tertiary institutions.
It also aims it towards the rank of top five in the world in agricultural studies.
This comes as the University embarks upon a process of identifying core disciplines which better concentrate resources in research and teaching, and initiatives, grand challenges confronting society that Lincoln can tackle at a world-class level through a mix of disciplines and in strong collaboration with members of other institutions.
Student surveys indicated there was a realisation "Lincoln University could become known as the best university in the world to study primary industries and environmental protection side-by-side; to find a way to be good at agriculture and protect the environment."
The University is also giving more choice in its commerce offerings by adding separate majors in Supply Chain Management and Global Business.
The other transferable majors, which students studying for a Bachelor's degree can include to add depth to their qualification, are Event Management, Parks and Outdoor Recreation, Tourism Management and Water Management.
Lincoln industry research suggested the primary sector needs talented people with core and edge skills and research capability, while wider predictions estimate a net increase of 49,900 workers in the primary sector industry by 2025, with a much greater emphasis on qualified workers.
"This is all about providing students the ability to design their own options and also ensure that employers have students to hire with multi-disciplinary job ready capacity," said Professor McKenzie.
A series of new programmes is also introduced this year, to offer students more flexibility and individual course choices.
New programmes include:
• Master of Professional Accounting (CPA);
• Bachelor of Commerce (Agriculture and Professional Accounting);
• Master of Business in Finance;
• Diploma in Organic Agri-Food Production.