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Home / The Country / Listen

Farmstrong: Sheep and beef farmer Jack Cocks on ‘celebrating your wins’

The Country
26 Sep, 2024 01:00 AM3 mins to read

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Mt Nicholas sheep and beef farmer Jack Cocks.

Mt Nicholas sheep and beef farmer Jack Cocks.

Content brought to you by Farmstrong

Monthly here on The Country, Jamie Mackay catches up with a Farmstrong farmer, someone who is doing the right thing when it comes to looking after the top paddock. This month it’s the turn of Mt Nicholas sheep and beef farmer, Jack Cocks, who shares his thoughts about “celebrating your wins”.

Jack Cocks knows more about dealing with setbacks and disappointment than most.

Twelve years ago, he almost died from an aneurysm and spent years of rehab getting back up to speed on the farm.

Laid up in the hospital, he did a lot of thinking about what was helping him get through and remain positive.

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Once recovered he was asked to give talks on his journey to recovery and how he rose above adversity.

While he felt good to be able to offer advice to others, he felt he needed to learn more so he enrolled in Kellogg’s Rural Leadership programme at Lincoln University to enable him to understand more about resilience and wellbeing.

“As farmers, we’re buffeted by so many external factors beyond our control that it’s easy to focus on the negatives and forget about the good things that are constantly happening,” he told Farmstrong.

“That’s why it’s important to celebrate your wins.

“Instead of thinking, ‘it’s too dry’ or ‘there’s a big snow on the way’ or ‘the dollar’s too high’, why not celebrate the fact that your ewes are in tremendous order, your feed is finishing your lambs well, or your animal health programme means your cattle are healthier than ever.

“If you stop to notice and celebrate these things – and it could be as simple as just writing them down – I’m convinced it keeps you and your business in good shape.”

The Country’s Jamie Mackay asked Cocks to tell him about his “lowest of low” points and how he dug himself out of it.

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During the years of recovery for Cocks, there were a couple of years when things improved.

He said whenever he needed to gather strength to carry on, he would remember how he felt when he was well and what he did to keep himself on top of his game.

Listen below:

The three things are “stopping, noticing and celebrating” and that continues into his everyday life now, he said.

Cocks appreciates his life at Mt Nicholas Station, farming 36,000 hectares, running 29,000 Merinos and 2000 Herford cattle, 2000m above sea level — he knows life doesn’t get much better.

More about Farmstrong

If you’re feeling “under the pump,” check out the Farmstrong website and watch their videos.

You’ll soon understand why you feel the way you do and what you can do about it.

There is excellent material on the website and you can read more about Jack Cocks as well.

Find out what works for you and lock it in. For free tools and resources on managing the ups and downs of farming visit www.farmstrong.co.nz.

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