Celebrities have been slammed for taking part in a "cringey" Black Lives Matter campaign.
The black and white video features Sarah Paulson, Aaron Paul, Kesha, Justin Theroux, Debra Messing and Bryce Dallas Howard among others solemnly staring at the camera and saying, "I take responsibility," for the times they may have ignored racial injustice.
In the video, they all vow to "Take Responsibility" for "every not so funny joke, every unfair stereotype," and every time they "explained away police brutality."
READ MORE:
• Influencer slammed for comparing Black Lives Matter to animal rights movement
• George Floyd death: Taika Waititi's Black Lives Matter tweets slammed as 'tone deaf'
• Black Lives Matter: Auckland teacher goes viral with lesson on racism
• Black Lives Matter: Indian-American man says NZ more racist than the US
But viewers have mocked the clip, saying it's obvious the actors were reading from a script - and have slammed them for making the Black Lives Matter movement about themselves.
"No matter how well-intentioned, they always fall back on performative nonsense. They have this insatiable need to come out 'good' and righteous in every situation," wrote one person on Twitter.
"How do celebs keep messing this up so badly? Stop making this about yourself and donate $1 million each to a local organization helping Black people!!!!!" wrote another.
"Ending Racism: The Musical," joked another.
The video has also been compared to Gal Gadot's star-studded "Imagine" montage she released during the coronavirus outbreak, which also sparked outrage.