When your Facebook and Instagram feeds are constantly flooded with pregnancy announcements it can be hard to come up with a standout way to break your baby news.
But one Kiwi dad-to-be's clever reveal has struck a chord with friends, family and beyond on social media.
Bernie Cowan of Tauranga shared a photo of an invoice from "Stork Industries", writing in the caption: "Got this weird invoice in the mail today - any ideas?"
Tagging in his wife and baby's mum-to-be, he added: "Maybe Vika Cowan knows what it's about?"
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Speaking to The Hits, Bernie said he'd been mulling over the perfect way to unveil the news online for quite a while.
"I was thinking about how to do it for ages," he said, "I didn't want to do the same old thing."
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The post has received numerous likes, comments and congratulations for Bernie and Vika, who are expecting their "goods to be delivered" in September.
One person wrote: "It took me a while, but I figured it out haha! Congratulations guys!"
Another posted: "Haha, oh my goodness, that took embarrassingly long to figure out! Very well done! Congratulations!!!"
And one friend offered some sage advice for the couple, writing: "A huge investment, but you can pay the bill in rates over approximately the next 18 years."
• This article first appeared on The Hits and is published here with permission.