A new range of t-shirts aimed at boys as young as five has been labelled inappropriate, forcing fashion retailer Forever 21 to withdraw the collection.
Printed with slogans such as, "Sorry ladies I only date models," "Ladies man," and "Chicks are all over me," the collection of t-shirts were created for boys aged five to 14 years.
Outrage was sparked by a tweet from Miss Representation, who shared an image of one of the shirts and wrote: "What messages are we sending out kids with these t-shirts?"
Others responded to the tweet with "Yikes. Hate this shirt." And "That's so not cute."
Forever 21 has since issued a statement announcing the t-shirt range has been removed from their website.
"Forever 21 takes feedback and product concerns very seriously. With regards to the T-shirts in question, after receiving feedback we have taken immediate action to have them removed from our website. We sincerely apologise to anyone who was offended by the products."
University of Kentucky professor of psychology Christia Spears Brown told Yahoo Style while little shocks her these days, she was taken aback by the t-shirts.
"It [the clothing line] sexualises children at an age when they should not be sexualised. It reinforces a harmful stereotype about boys that says their value and worth is dependent on how many girls or women they can conquer."