Just three months after TVNZ said goodbye to Good Morning, rival broadcaster MediaWorks has announced they are launching a near-identical new show.

The Cafe will be hosted by The Bachelor's Mike Puru and Mix radio host Mel Homer.

Puru left his role as a breakfast radio host on The Edge late last year.

The one-hour, weekday programme will feature popular guests and regular experts
covering food, finance, travel, celebrity, parenting, fashion, beauty, DIY and home décor.

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It fills the mid-morning slot from 9am and launches on TV3, April 11.

Puru arrives off the back of a stint hosting The Bachelor NZ and said the opportunity was a, "dream come true".

"I can't wait to be talking to New Zealand every morning again," he said.

The move comes after TVNZ cut their long-running show Good Morning in December.

TVNZ director of content Jeff Latch said at the time, that the programme had simply reached the end of its lifecycle.

The magazine-style show, which began in 1996, initially ran for two hours and later three hours.

In recent years, the format changed, featuring news bulletins and moving to a one-hour slot.

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"TVNZ has chosen to focus its local content investment in prime-time programming," Mr Latch said.

MediaWorks will play on the idea of Kiwi cafe culture with the new-look show which they promise will be, "fresh, fun and highly relevant."

"It's creating a community for those at home in the morning to be part of," The Cafe executive producer Alex Breingan said.

- nzherald.co.nz