The first of The X Factor live shows will be remembered for the the cruel and vicious comments made by judges Natalia Kills and her husband Willy Moon over contestant Joe Irvine and his image.
Moon compared Irvine to Norman Bates in his mother's clothes, while Kills believed Irvine was ripping off her husband's image - and she let rip. Kills by name, Kills by nature.
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The Moons had already generated negative press over the weekend for an alleged foul-mouthed tirade against a woman in a Grey Lynn bakery, for which X Factor producers apologised for.
Kills was unapologetic about her tirade against Irvine, lapping up the attention on social media last night.
However, New Zealand took to Twitter to air their grievances. They felt Kills had bullied Irvine, and they were not tolerating it.
(Warning: Some of the following tweets contain explicit language)
This All Black led the mood
Another All Black felt she was making a fuss about nothing
A Black Cap made it topical
Jesse Ryder really wasn't helping
Hilary Barry brought some common sense
Former X Factor contestant Tom Batchelor (the one who hooked up with the winner) let rip with a colourful sense of national fervour
Another former singer, Benny Tipene, was unhappy about his association with Kills. He had played the role of guest judge at her retreat and was determined to distance himself
Socilaite Gilda Kirkpatrick made it plain
Entrepreneur Daisy Aitken (and wife of Izzy) concurred
Artist Ginny Blackmore has made herself available
Deputy principal Ronan Bass was reminded of the significant public funding that went into the show
TV3 reporter Ali Ikram made a joke, but later deleted the tweet
Fashion-plate Colin Mathura-Jeffree cut to the bone
Stan Walker called for calm
Simon Semper predicted another apology from the network
And the man himself, Joe Irvine, took to Twitter with dignity, aplomb and good old-fashioned Kiwi humour. Hooray for Joe