Ultimately, this is trying to meet the needs of our consumers and support sustainable long-term returns for our non-New Zealand and New Zealand-grown crop," McCann-Morrison said.
Zespri has developed long-term partnerships with non New Zealand-based growers and suppliers to provide Zespri kiwifruit in Italy, South Korea, Japan and France. All non New Zealand-grown kiwifruit must meet Zespri's stringent quality standards.
Europe remains Zespri's most significant source of non-New Zealand-grown kiwifruit, with Italy supplying more than 90 per cent of total volumes and more than 9 million trays of SunGold.
"In addition to expanding our production in key European locations, particularly in Italy, we are running trials in new growing locations to determine whether we can successfully diversify our supply. We believe this will allow us to mitigate risks like pests and adverse weather events and also bring our supply closer to market," she said.
Zespri expects to see continued growth in Asia and is focusing on increasing supply of SunGold in Japan and South Korea. It is exploring the potential for a 12-month supply programme in China and has also started production trials in Oregon and California in the US.
Zespri also shares best practice growing techniques, Psa learnings and R&D with grower forums in its offshore production bases.