TracMap sends Welly the wandering gumboot to Cape Reinga

Welly reaches Wellington

Last month, Welly the gumboot was dispatched from Bluff to travel the length of the country as part of an initiative by Mosgiel-based technology company TracMap.

The catch was that only social media platform Twitter could be used to secure rides to move Welly up the country and TracMap developed an app so anyone interested in Welly's adventure could track its progress.

Welly hits Red Band country.

The gumboot arrived at Cape Reinga to be reunited with its ''solemate'' only to find that Galosh had headed to a ''wellness retreat'' in Samoa, with Ian Handcock from Fit4Farming.
An official reunion was planned for Saturday at Auckland Airport, when Mr Handcock and Welly returned from holiday.

Welly in Gore.

TracMap marketing intern Georgia Ellis said Welly had a slow start to his journey, as the trip coincided with flooding in the South.

Welly then managed to score a series of rides between Bluff and Cape Reinga, one which included a detour to the Beehive.

An auction of the boots was planned to coincide with the opening of TracMap's new headquarters. The auction proceeds would go to Fit4Farming, a campaign aimed at improving the health of New Zealand farmers, particularly through exercise.

- Otago Daily Times