The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / The Country

Tatua's Ross Townshend quits over social media post

By Andrea Fox
Herald business writer·NZ Herald·
15 Nov, 2021 08:54 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Tatua director Ross Townshend has resigned over a social media post about Foreign Affairs Minister Nanaia Mahuta. Photo / Supplied

Tatua director Ross Townshend has resigned over a social media post about Foreign Affairs Minister Nanaia Mahuta. Photo / Supplied

Long-serving Tatua director Ross Townshend has resigned from the blue chip Waikato dairy company over a social media post about Foreign Affairs Minister Nanaia Mahuta slammed as "vile", "despicable" and "racist" by observers.

Tatua chairman Steve Allen told the Herald that Townshend, a veteran agribusiness governor and executive and a co-ordinator of the Groundswell protest movement, had resigned after a conversation with him last night about the post.

"We don't share any of the personal views expressed. They are not in our values, quite the opposite. We have incredibly good and longstanding relationships with the community, including with the Government and local iwi," said Allen.

"This is completely against everything we stand for."

Allen said he would be contacting the minister's office to provide an explanation and personal apology.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"On Monday evening, it was brought to my attention that Mr Townshend had posted highly inappropriate messaging on social media in relation to a Minister of Parliament. Mr Townshend's personal views and the way he chose to express them are incompatible with Tatua's culture and values. Therefore, his actions left me with no other course of action than to accept his resignation on behalf of the Tatua board of directors."

Townshend, who lives in Te Akau in Waikato, has been approached for comment.

A post on Townshend's Facebook page earlier this month containing text and an image, since taken down, described Mahuta in disparaging ways.

Advertisement
Advertise with NZME.

Mahuta is the MP for Hauraki-Waikato and the Minister of Local Government.

Townshend had served on the board of Tatua, the country's traditional milk payout leader, for 12 years.

Allen said he and the company had been "blind-sided" by news of the social media post.

He said as a commercial director, Townshend had been "outstanding".

"One would hope that we move past this. All we can do is make it very clear this is not us."

Allen said he had addressed the issue "within minutes" of becoming aware of it.

Townshend had given no explanation for the social media action.

"People expressed their personal views in various forums but if you hold an official position, or are in a senior position capacity, it tends to be linked with the organisations.

"That's what's happened."

More than 100 years old, the Tatua company is based at Tatuanui, near Morrinsville.

Advertisement
Advertise with NZME.

Its website says its purpose is in its name.

"A tatua is a strong, durable, woven flax belt that was worn by a Maori chief or warrior to carry their most prized possessions and tools. For us it symbolises knowledge, skills, connectedness, strength and the protection of all that is good.

"Traditionally handed down from one generation to the next, the tatua represents the protection and advancement of both current and future generations."

Save

    Share this article

Latest from The Country

live
The Country

Akl hit by thunderstorms, building collapses, Marlborough/Nelson declare states of emergency

26 Jun 11:04 PM
The Country

Halter CEO's inside secrets to raising capital

26 Jun 07:00 PM
The Country

Chad hopes 'green charcoal' can save vanishing forests

26 Jun 06:00 PM

Kaibosh gets a clean-energy boost in the fight against food waste

sponsored
Advertisement
Advertise with NZME.

Latest from The Country

Akl hit by thunderstorms, building collapses, Marlborough/Nelson declare states of emergency
live

Akl hit by thunderstorms, building collapses, Marlborough/Nelson declare states of emergency

26 Jun 11:04 PM

Severe weather hits as school holidays begin, with evacuations in Marlborough.

Halter CEO's inside secrets to raising capital

Halter CEO's inside secrets to raising capital

26 Jun 07:00 PM
Chad hopes 'green charcoal' can save vanishing forests

Chad hopes 'green charcoal' can save vanishing forests

26 Jun 06:00 PM
From a pig pen to home ownership: Jeannie Maano's migrant journey

From a pig pen to home ownership: Jeannie Maano's migrant journey

26 Jun 06:00 PM
Engage and explore one of the most remote places on Earth in comfort and style
sponsored

Engage and explore one of the most remote places on Earth in comfort and style

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP