"SFF Futures provides a single gateway for farmers, growers and organisations to seek investment in projects that help our economic engine move from volume to value,'' Mr O'Connor said in a statement.
The projects would grow important industries, deliver environmental and sustainability benefits, foster collaboration, build capability, create new products, services and jobs, and, importantly, retain the benefits in New Zealand.
It fitted in with the work of the Primary Sector Council, which was taking a good look into the future of the country's primary sectors to help direct a strategic path forward for each sector, he said.
In April, Mr O'Connor announced membership of the council, which comprises 15 leaders from across the sector who will provide independent strategic advice to the Government on issues confronting the primary industries. It is chaired by former Zespri Group chief executive Lain Jager.