Consumer demand was strong for high-oleic sunflower oil, Lawrie said.
"[It's] a top-quality oil with a higher smoke point than regular sunflower oil".
It also had many sought-after health attributes, including low saturated fat content and high monounsaturated fat, he said.
The project has focused on sunflower agronomy over the past two years, working with Pure Oil NZ, which provides grower contracts and extracts the oil from the seed.
The researchers were especially interested in determining how growers can produce a profitable crop in sufficient quantities to meet demand.
They trialled two lines of hybrid seeds from France.
"We've established that growers need at least 60,000 plants per hectare to have a successful crop," Lawrie said.
"Growers need reasonably big paddocks to contend with bird damage because unfortunately birds are especially keen on the sunflowers.
"The project has looked at some of the optical and sonic devices currently available to deter birds, and further work is required in this area."
Sunflowers had the advantage of growing at a time of year when there was limited competition from other crops, Lawrie said.
The plants also required minimal chemicals or fertilisers to grow.
"The cost per hectare to grow the crop is reasonably low, and once the plants are established, they're pretty much self-sufficient until they're ripe and ready to harvest."
Also, as a deep-rooting plant, sunflowers provided good soil aeration and soil conditioning for the next crop in the rotation, Lawrie said.
"Sunflowers have proven to be a good predecessor crop for wheat, for example."
Nothing goes to waste in the processing of sunflower seeds.
"Once you've crushed the seed and extracted the oil, the remains are also very good as animal feed products for both the equine and general feed markets."
Proximity to processing plants was key, and the trials had mostly been conducted in mid and North Canterbury because that's where the oil crushing plant was based, Lawrie said.
"But we're increasingly getting calls from growers in other regions, including the North Island, who are keen to give it a go. However, they'd need to factor in the cost of freight to get their sunflowers processed."
The high-oleic sunflower oil produced so far by the more than 20 growers involved in the project is used by snack manufacturers to make high-quality potato chips.
The sunflower oil can also be purchased in its extra virgin form from supermarkets across New Zealand under "The Good Oil" brand.
"The demand is currently domestic but there is potential to create some exports if we get the volumes up," Lawrie said.
MPI's director of Investment Programmes Steve Penno said the project had produced valuable information for New Zealand growers who might be interested in adding a new crop to their growing schedule.
"One of the aims of our Fit for a Better World vision is to create new high-value products."
With low inputs and easy-care growing needs, sunflowers could be an ideal spring option to complement the oilseed rape currently grown in South Canterbury, he said.
"The more options our growers have to fill the gaps during off-peak growing seasons, the better off they will be."
