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Home / The Country

Starbucks adopts Kiwi fabric

Herald online
12 Oct, 2010 05:34 AMQuick Read

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Starbucks Coffee houses. Photo / supplied.

Starbucks Coffee houses. Photo / supplied.

A fabric designed in New Zealand will furnish Starbucks stores across the United Kingdom and Europe.

The fabric, named "WoJo", was designed by Wellington company The Formary and blends New Zealand laneve wool with fibres from recycled Starbucks' coffee sacks.

The blend is 70 per cent wool
and 30 per cent sack fibre.

"We have been working with Starbucks for 18 months now to create WoJo, and are partnering with them on a number of other recycling initiatives," The Formary co-founder Bernadette Casey told 3 News.

"What WoJo proves is that when businesses are willing to innovate and make a sustained commitment to their environmental mission they can make a real difference," she said.

The fabric will be used in furniture in Starbucks stores in the United Kingdom, Europe, the Middle East and Africa.

- NZ Herald staff

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