"The collars can be programmed bring the cows to the milking shed at certain times and identify cows on heat," he said.
"The collar has huge animal welfare benefits, especially on larger farms. If a cow stops eating because she's sick or lame, she can be identified sooner."
Piggott said virtual fences saved time by eliminating the need for farmers to erect temporary electric fences.
"We have built the system to work around existing permanent fences. In the long term, a farmer could pull out all their fences and run a completely fenceless farm," he said.
"There are significant gains to be made with improved pasture utilisation."
The collars would have no upfront cost, but farms would pay a monthly fee to use the software.