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Home / The Country

Sir Brian Lochore - New Zealand needs better marketing for our lamb

The Country
6 Sep, 2016 02:42 AMQuick Read

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Sir Colin Meads and Sir Brian Lochore arm-wrestle in 1968. Photo / NZH Archives Supplied by The Sun, Australia.

Sir Colin Meads and Sir Brian Lochore arm-wrestle in 1968. Photo / NZH Archives Supplied by The Sun, Australia.

The Country's Roving North Island Farming Ambassador, Sir Brian Lochore caught up with Jamie Mackay today to talk a bit of farming and footy.

Lochore is not optimistic about the prospects for lamb in the coming season as he thinks there is a lot of talk and not much delivery. Lamb is a fantastic product but Sir Brian believes it needs better marketing to get results.

Lochore is the chairman of the judging panel for the Norwood New Zealand Rural Sports Awards next year and he's looking forward to the competition as he reckons it's a great idea to get talented rural people the recognition they deserve.

Of course you can't escape a bit of footy talk when you're chatting to an ex-All Black and rugby-mad Jamie Mackay succumbs to temptation yet again...

Have a listen to the full interview in the Soundcloud embed below:

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