Silere Alpine Origin Merino lamb is now being sold by the UK's leading online supermarket retailer.
The product, a joint venture between Alliance Group and The New Zealand Merino Company, has gone on sale with British online supermarket Ocado.
Ocado has been voted best online supermarket in the UK every year since 2010.
Ocado shoppers have a choice of Silere Alpine Origin Merino Lamb boneless leg joint, extra-trimmed rack, loin fillets or boneless rumps.