All Access. All in one subscription. From $2 per week
Subscribe now

All Access Weekly

From $2 per week
Pay just
$15.75
$2
per week ongoing
Subscribe now
BEST VALUE

All Access Annual

Pay just
$449
$49
per year ongoing
Subscribe now
Learn more
30
The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / The Country

Sheep and beef farms 'on way to extinction'

By Christopher Adams
NZ Herald·
3 Aug, 2010 04:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Photo / Hawkes Bay Today
Photo / Hawkes Bay Today

Photo / Hawkes Bay Today

Sheep and beef farming could all but disappear in New Zealand if "structural issues" causing profits to drop are allowed to continue, says Federated Farmers, as new figures show profits have dropped again.

Bruce Wills, meat and fibre chairman for the organisation, said sheep and beef farmers were converting to dairying and forestry in droves, mostly because of falling profits.

"The New Zealand meat industry is broken and it needs to be fixed," said Wills. "If it's not fixed we're going to have a country covered by dairy cows and pine trees."

His comments come on the back of a Ministry of Agriculture report which says that - despite record lambing in spring last year - the average lamb price fell by $8.43 in 2009/10 compared with the previous year.

MAF's Christchurch regional team leader, John Greer, said drought in Northland and many parts of the South Island caused reduced production and early sales of stock.

Farm surplus for reinvestment on sheep and beef farms fell 37 per cent to $19,300 in the 2009/10 season, while cash surplus dropped to $6900, according to the report.

Greer said the figures highlighted the challenges faced by the "commodity-driven model" in the sheep and beef sectors.

Wills said that even with New Zealand meat fetching record prices in Europe - its most important market - farmers were still suffering.

After meat processing and marketing firms, as well as supermarkets, took their margins only "crumbs" were left over for farmers, he said. "We've got too many meat companies chasing too few lambs."

Wills said the main problem in the meat industry was its structure.

The meat industry could learn a lot from how Fonterra operated in the dairying sector, he said. "You've got 92 per cent of dairy farmers putting their milk through one outfit ... [Fonterra's] got size and it's got clout when it comes to negotiating prices."

He pointed out, however, that the situation in the meat industry - with many different ownership structures operating - was far more complex than how the dairying sector operated in the pre-Fonterra days.

Beef prices were holding up slightly better than lamb, Wills said, although prices had not increased significantly over the past 10 years, despite ever increasing production costs.

He said Federated Farmers was "champing at the bit" to contribute to the Meat Industry Strategy Initiative, launched last month by Beef and Lamb NZ and the Meat Industry Association. One of its aims is to improve profitability in the meat sector.

Beef and Lamb New Zealand chairman Mike Petersen said last month that the strategy would have a five-to-10 year outlook, although immediate opportunities "within the value chain" would be identified.

But Wills said with hundreds of sheep and beef farmers leaving or converting their land each year, something needed to happen before it was too late.

Discover more

Agribusiness

60-year tie to the land severed

03 Aug 04:00 PM
Agribusiness

Bring on meat industry overhaul: CEO

04 Aug 04:00 PM
Agribusiness

Sheep flock numbers beginning to stabilise

12 Aug 05:30 PM
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from The Country

The Country

New discovery in the fight against livestock facial eczema

22 May 09:17 PM
Premium
The Country

Livestock export ban reversal should be passed into law before next election - minister

22 May 06:00 PM
The Country

'Treating us like sheep': Why Napier fisherman plans to skirt around beach barriers

22 May 04:27 AM

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.
Recommended for you
Watch: Erica Stanford promises 1600 more teachers, learning support staff by 2028
New Zealand

Watch: Erica Stanford promises 1600 more teachers, learning support staff by 2028

22 May 09:46 PM
New discovery in the fight against livestock facial eczema
The Country

New discovery in the fight against livestock facial eczema

22 May 09:17 PM
Why former Warrior Brown knew Metcalf was destined for greatness
Warriors

Why former Warrior Brown knew Metcalf was destined for greatness

22 May 09:15 PM
NZ Herald comments: The stories open for discussion today
New Zealand

NZ Herald comments: The stories open for discussion today

22 May 09:08 PM
Taumarunui rail yard ready for economic rebirth
Whanganui Chronicle

Taumarunui rail yard ready for economic rebirth

22 May 09:00 PM

Latest from The Country

New discovery in the fight against livestock facial eczema

New discovery in the fight against livestock facial eczema

22 May 09:17 PM

The disease costs farmers and the economy an estimated $332m annually.

Premium
Livestock export ban reversal should be passed into law before next election - minister

Livestock export ban reversal should be passed into law before next election - minister

22 May 06:00 PM
'Treating us like sheep': Why Napier fisherman plans to skirt around beach barriers

'Treating us like sheep': Why Napier fisherman plans to skirt around beach barriers

22 May 04:27 AM
The Country: What would Chris Hipkins' Budget look like?

The Country: What would Chris Hipkins' Budget look like?

22 May 01:34 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
All Access. All in one subscription. From $2 per week
Subscribe now

All Access Weekly

From $2 per week
Pay just
$15.75
$2
per week ongoing
Subscribe now
BEST VALUE

All Access Annual

Pay just
$449
$49
per year ongoing
Subscribe now
Learn more
30
TOP
search by queryly Advanced Search