The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / The Country

‘Sam the Trap Man’ on why he’s running for Gisborne District council

By Zita Campbell
Local Democracy Reporter·Gisborne Herald·
19 Aug, 2025 05:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Tairāwhiti conservationist and author ‘Sam the Trap Man’ is running for council. Photo / File

Tairāwhiti conservationist and author ‘Sam the Trap Man’ is running for council. Photo / File

From the bush to Gisborne’s council chambers is what “Sam the Trap Man” hopes to achieve this October.

Samuel Oak Vette Gibson has 32,400 followers on Instagram, where he shares his passion for the outdoors, as a dad, bushman and “part hunter, trapper, fisher, forager & conservationist”.

However, the author, documentary presenter, conservationist, and now candidate for Gisborne District Council’s general ward, is no stranger to policy and governance spaces.

Speaking with Local Democracy Reporting, he says that several times a year, he travels to Wellington to advise on policy, “whether that’s for the commissioner for the environment or MPI or various MPs”.

“People don’t tend to know that side of me.”

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Over the past 10 years, people had suggested he enter politics, but he always “brushed it off”, he said.

However, when Cyclone Hale and Cyclone Gabrielle struck the region early in 2023, it “hit home” and caused him to reflect on what he and his whānau could bring to the table.

His grandfather, who helped raise him, had helped clean up after Cyclone Bola in 1988. He was an agricultural accountant, “so he saw a lot of our communities through some hardships”.

Advertisement
Advertise with NZME.

“For me, the cyclone hit, and I was like, okay – if I am being asked to run for council...what skills do we as a whānau bring to the table, what communities can we help represent and help articulate their needs – and it is that resilience piece around resilient landscapes, resilient businesses and resilient communities.

“We’re going to need innovative solutions along the East Coast to bring us into the future...and I think that’s what I bring to the table,” he said, noting there are predictions the region will experience more severe rainfall events.

The father of two grew up in Te Tairāwhiti and is raising his children in town, so he has “an understanding of the hardships that plague our urban community as well,” he said.

He has spent the past five years working “extensively” with GDC, “to achieve the best outcomes” for farmers, landowners and catchment groups.

He has a temporary contract with the West Coast Regional Council doing similar work in the catchment space, so his two children can see where his wife grew up.

Gibson noted GDC was operating under its three-year plan, which was focused on rebuild, recovery and resiliency. He believes the region needed to be more intentional with infrastructure decisions.

He would like to feed into the 30-year infrastructure use plan coming up, “to ensure that we are conscious about our decisions when it comes to roading and what resources our communities need moving forward”.

“Because if we don’t have that infrastructure, our businesses don’t thrive, our landscapes will degrade, and our communities won’t flourish as well as they can...and I am passionate about our East Coast communities,” he said.

Gibson is one of 19 candidates vying for one of the eight general ward positions, with 2.4 candidates per seat.

Save
    Share this article

Latest from The Country

The Country
|Updated

‘Quite surreal’: From a tiny Ponsonby office to a stunning $30m landmark at this South Island lake

The Country

The godfather of the craft beer revolution: How a Dunedin brewery changed how Kiwis drink

The Country

Kerikeri residents notice a bit of a din as kiwi calls escalate


Sponsored

Farm plastic recycling: Getting it right saves cows, cash, and the planet

Advertisement
Advertise with NZME.

Latest from The Country

‘Quite surreal’: From a tiny Ponsonby office to a stunning $30m landmark at this South Island lake
The Country
|Updated

‘Quite surreal’: From a tiny Ponsonby office to a stunning $30m landmark at this South Island lake

The rise of Scapegrace as it takes New Zealand whiskey to the world.

19 Aug 06:26 PM
The godfather of the craft beer revolution: How a Dunedin brewery changed how Kiwis drink
The Country

The godfather of the craft beer revolution: How a Dunedin brewery changed how Kiwis drink

19 Aug 05:00 PM
Kerikeri residents notice a bit of a din as kiwi calls escalate
The Country

Kerikeri residents notice a bit of a din as kiwi calls escalate

19 Aug 05:00 PM


Farm plastic recycling: Getting it right saves cows, cash, and the planet
Sponsored

Farm plastic recycling: Getting it right saves cows, cash, and the planet

10 Aug 09:12 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP