Kiwis could be tucking into artisan pasta, pizza and bread made from durum wheat grown in the Wairarapa if a new project indicates there's a market for it.
The project, led by the Foundation of Arable Research (FAR), will evaluate the opportunity for a grower-owned value chain to supply the demand for high-end durum wheat flour in New Zealand.
The Ministry for Primary Industries (MPI) was contributing $100,000 through its Sustainable Food and Fibre Futures fund to the $151,000 project.
It will build on the findings of a 2017-2020 project funded by MPI's Sustainable Farming Fund, which looked at alternative crops that could be profitable for the Wairarapa as a response to the pea weevil incursion.
That project demonstrated that the warm, dry summers in the Wairarapa and some of the soils were ideal for growing high-quality durum wheat.
"There's a big buzz about it already," Foundation of Arable Research's General Manager Business Operations Ivan Lawrie said.
"We sent samples of milled flour to bakers and pasta makers throughout the country and everybody is really keen to use local ingredients rather than importing from Australia or Italy. However, the price point for this kind of product is not yet fully understood."
The project will focus on durum wheat grown in the Wairarapa, and will conduct consumer research and product testing with chefs, bakers, and pasta manufacturers.
The results will help to evaluate alternative commercialisation models for marketing the flour to the food sector.
Covid-19 had made people more aware of where their food came from and there was a push for more New Zealand-grown produce, Lawrie said.
"We're aiming for a premium product that is fully traceable back to the growers, which of course will cost a bit more than the cheap packets of pasta you buy from the supermarket."
A 2020 Nielsen survey showed that pasta consumption in New Zealand was on the rise, with fresh pasta consumption growing by 14.8 per cent between 2019 and 2020, and consumption of some premium brands growing more than 20 per cent.
If the project was successful it could be the pilot plan for other specialty grains around New Zealand, Lawrie said.
"We hope different regions can create their own branded products with a distinct provenance."
One third of the various flours used in New Zealand bread came from the South Island and the rest was imported.
High-end fresh pasta manufacturers currently used imported flour or semolina.
A previous attempt to grow durum wheat in South Canterbury two decades ago ultimately failed because of the wetter Canterbury summers.
"FAR has demonstrated we can grow a top-quality product in the Wairarapa – now we need to ensure there's a market for it," MPI's Director Investment Programmes Steve Penno said.
"We hope to see a strong business case that will give the green light to Wairarapa growers to start planting durum wheat."