"It is looking like the highest quality year that we have had for a very long time," Jones said.
The crop, which is expected to come to 390,400 tonnes - will be the highest ever, building on last year's record.
The pipfruit industry has set a target of achieving $1 billion in exports by 2020 and is well on the way toward achieving that, Pipfruit NZ says.
Last year, New Zealand apple growers have launched "Dazzle" - a new variety which they see as being the biggest development since the launch of Royal Gala some decades ago.
Fruitcraft, a collaboration between three of New Zealand's largest growers - Scales Corp's Mr Apple, Bostock New Zealand and Freshmax - has been granted the master licensing rights for production and marketing of the variety worldwide, it said.
NZX-listed Scales will report its annual result on February 28.