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Home / The Country

NZ horticulture exports forecast to increase 19%, driven by kiwifruit boom

The Country
12 Jun, 2025 04:35 AM2 mins to read

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Horticulture NZ chief executive Kate Scott says a strong export growth forecast for the sector is great news for growers and the economy. Photo / Clare Toia-Bailey

Horticulture NZ chief executive Kate Scott says a strong export growth forecast for the sector is great news for growers and the economy. Photo / Clare Toia-Bailey

A new report forecasting strong export growth for New Zealand’s horticulture sector reinforces the industry’s growing importance to the national economy, Horticulture New Zealand says.

The Ministry for Primary Industries’ latest Situation and Outlook for Primary Industries (Sopi) report projects horticulture export revenue to increase by 19% in the year to June 30, 2025, reaching $8.5 billion.

This growth is primarily driven by the kiwifruit industry, with exports expected to reach $3.9b, following a record 2024 crop, with forecasts for an even larger crop in 2025.

Apple and pear export revenue is forecast to increase 18% to $1.1b (the first time it has passed $1b), supported by export volume and average price increases.

Vegetable exports are forecast to grow 8% to $770 million, driven by increases in export volume and firm pricing for frozen and processed products.

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HortNZ chief executive Kate Scott said the forecast was great news for growers, regional economies and the New Zealand economy.

“The horticulture sector continues to go from strength to strength,” she said.

Scott said growers, exporters and supply chain partners deserved credit for their resilience and commitment to delivering world-class products from New Zealand.

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“However, it is important to remember that greater export revenue for the horticulture sector does not necessarily translate into greater profitability for growers because they are facing increased costs of production, so we need to ensure that value is also returned to growers.”

Listen to Jamie Mackay’s interview with Kate Scott at Fieldays on The Country:

Scott said the ability to grow the sector into the future was directly related to the profitability of horticulture businesses.

She said the strong outlook supported the sector’s target of doubling farmgate value by 2035, as outlined in the Aotearoa Horticulture Action Plan.

“It also reinforces the need for policy settings that enable the sector to grow nutritious, affordable fruit and vegetables.

“The Government’s proposed changes to the National Policy Statement for Highly Productive Land, including recognising the national importance of vegetable production and enabling water storage and managed aquifer recharge, are a positive step in the right direction.”

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