The New Zealand Meat Board is investing up to $1 million a year in the Informing New Zealand Beef (INZB) genetics programme.
The decision, which is subject to consultation with farmers, means the meat board will join the Ministry for Primary Industries and Beef + Lamb New Zealand (B+LNZ) in supporting the seven-year Sustainable Food & Fibre Futures (SFF Futures) partnership.
The partnership aims to increase the sector's profits by $460 million over the next 25 years.
The INZB programme is focused on increasing the use of genetics in the beef industry.
The programme's five main components are building a genetic evaluation and data infrastructure, progeny test herds, developing breeding objectives and indexes, developing new data sources and supporting farmer uptake of new genetic information.