The cancellation last year comes with some form of silver lining, with Jackson saying demanded for trade pace has increased and all other aspects seem to have helped grow the event, which started in 2008 as a Hawke's Bay Fruitgrowers Association horticultural trade expo known as ICE (Innovation, Celebration and Education).
Among the late-mail is that New Zealand Food and Grocery Council chief executive Katherine Rich, a 1999-2008 National Party List MP, will be a keynote speaker at a "Women in Hort" lunch, including the presentation of the Yarra Woman in Horticulture Scholarship.
Highlighting the growth of the industry will be a range of completion-based events, including the Ravensdown Innovation and Environment Award, and the Field Days also hosts the practical rounds of the Hawke's Bay Young Fruitgrower of the Year contest, which culminates with the speechmaking and announcements at a prizegiving dinner on the Friday night.
Other features, says event manager Kahlia Fryer, are the business to business networking, education and career development programmes and seminars, a secondary school educational programmes, an innovation zone, a large machinery demonstration zone, and more than 80 horticulture trade exhibits.