"We are all about Kiwi farmers, feeding Kiwi families," said co-founder Langford.
The first initiative being rolled out is providing 500g packets of quality beef mince to food banks.
Farmers are encouraged to donate livestock via the Meat the Need website (meattheneed.org), or via the stock agents of their founding partners, Silver Fern Farms.
"Thanks to partnering with Silver Fern Farms, we are able to accept sheep, deer and cattle, and turn them into mince for Kiwi families that need a hand," said Langford.
Industry partnerships across the sector had been vital to getting this initiative up and running, with support for this first phase not just from Silver Fern Farms, but also from DairyNZ, Federated Farmers and Beef + Lamb, they said.
"A number of individual farmers and groups like AgProudNZ have also been in touch to see how they can help, so we are really excited to see how farmers can have an impact," said O'Malley.
Board Members for Meat the Need are both co-founders, Jessie Chan, Julia Jones, Richard Luxton, and Cheyenne Wilson.