Listen: Naked PETA anti-wool campaign stumps Feds

The chief executive of Federated Farmers, Graham Smith. Photo / Supplied

Federated Farmers Chief Executive Graham Smith caught up with The Country for a look at how New Zealand's primary industries are performing.

The Waikato region is very wet at the moment but that doesn't mean it's all bad news, with dairy co-operative Tatua announcing its $7.10 payout yesterday. Smith says the dairy industry is looking rather healthy all round with Fonterra and Westland Milk releasing positive annual results as well.

Listen to the full interview in the Soundcloud embed below:

Jamie and Graham discuss how the meat industry is performing before moving on to a beef they both have with PETA's 2016 campaign discrediting the wool industry.

Smith says Federated Farmers were "perplexed" with the I'd Rather Go Naked than Wear Wool campaign which suggests shearing is cruel to sheep.

"We take animal welfare issues incredibly seriously...as does the great majority of the primary sector...I was gobsmacked actually."