The chief scientist for the Environmental Protection Authority Dr Jacqueline Rowarth spoke to The Country's Jamie Mackay today about the threat of animal-free proteins.
However, before she tackles this serious topic Jamie needs to know - is Dr Rowarth a fan of the Bay City Rollers?
Once this pressing matter is addressed, Dr Rowarth deals with the matter at hand.
Animal-free proteins could threaten New Zealand's meat industry as some believe the taste is just as good as "the real thing".
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However, Dr Rowarth says this is "nonsense" and that it is easy to tell if you're eating a beef burger as opposed to a manufactured product.
Finally there's a bit of time to look forward to Fieldays which Dr Rowarth describes as a "wonderful event."
She encourages people to attend the event and see that New Zealand agriculture is focussed on sustainable food production.
Have a listen to the full interview in the audio clip above.