Bay of Plenty businessman and inventor, Matt Flowerday. Photo / Supplied
Matt Flowerday knows his way around Fieldays.
The Bay of Plenty businessman and inventor told The Country's Jamie Mackay that when he looks back and tallies it up, he has been to "30-odd Fieldays," as both a visitor and an exhibitor.
It makes sense then, that Flowerday's Tauranga-based mapping company,
GPS-it, has come up with an ingenious app to help visitors navigate their way around the Fieldays site.
GPS-it started out in a shed in Te Puke, and it was the first company in the world to use GPS-mapping of kiwifruit orchards, according to Flowerday.
The company grew, "from doing a handful of orchards, to basically doing every kiwifruit orchard in the country now," says Flowerday whose technology was also instrumental in the battle against the kiwifruit Psa bacteria.
