The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / The Country

Kiwifruit industry to create 29k jobs by 2030

By Jonathan Underhill
BusinessDesk·
27 Jun, 2017 05:01 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Photo / File

Photo / File

The kiwifruit industry will generate 29,000 new jobs and add an annual $3.5 billion to NewZealand's gross domestic product by 2030, with much of the growth driven by new cultivars such as Gold 3, according to a Waikato University report for Zespri International.

The nation's statutory kiwifruit exporter commissioned the report to look at the economic contribution of the industry to the Bay of Plenty, Northland and New Zealand as a whole. The report finds that both the Bay of Plenty, which has the lion's share of the industry, and Northland will enjoy a similar impetus to regional GDP - 135 per cent between 2016 and 2030, with the contribution to Bay of Plenty GDP rising to $2.04b from $867 million and Northland's to $72m from $30.6m.

The report is based on Zespri production forecasts by variety out to 2030 and uses a '106-sector economic model' developed by Professor Warren Hughes to assess the input and output gains across the whole economy.

While it was completed in January it is being released after the publication this month of the latest Situation and Outlook for Primary Industries report from the Ministry for Primary Industries, which forecast out to 2021 and had the value of kiwifruit exports surging to $2.1b from $1.5b in 2016. That forecast growth is almost entirely based on gold kiwifruit, with exports jumping to $1.3b from $524m, while exports of green fruit actually fall by 2021 to $810m from $917m.

The Waikato University study estimates annual growth in production of kiwifruit over the 14 years to 2030 of 5.4 per cent for the entire crop but growth of individual varieties ranged from 1.7 per cent to 11.7 per cent a year.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"New varieties have proven critical to the economic viability of the industry and its ongoing contributions to the economy," the report says. "For instance, if Gold 3 had not been available and rolled out following PSA and there had been no replacement available it is estimated the industry in 2030 would have been approximately 46 per cent of our projections for 2030."

"Industry profits would be even lower given the proportion of industry fixed costs having to be spread over a small volume of production, and as a result, gold growers would have had fewer opportunities to recover their accumulated debts associated with PSA," the report says. "The availability of Gold 3 led to less exits from the industry, fewer personal, community and social crises. Gold 3 provided a platform for sustained regional employment. Further, in the absence of a productive gold cultivar there would have been the temptation for growers to over produce green kiwifruit and stricter crop management protocols would have been required."

Save

    Share this article

Latest from The Country

The Country

From the UK to Ngātīmoti: How Noel Edmonds spends his time in NZ

29 Jun 07:10 PM
Opinion

Opinion: We are one bad rainstorm away from disaster

29 Jun 06:00 PM
Premium
The Country

Golden 16-metre Buddhist statue set to ‘tower above’ horrified community

29 Jun 05:00 PM

Engage and explore one of the most remote places on Earth in comfort and style

sponsored
Advertisement
Advertise with NZME.

Latest from The Country

From the UK to Ngātīmoti: How Noel Edmonds spends his time in NZ

From the UK to Ngātīmoti: How Noel Edmonds spends his time in NZ

29 Jun 07:10 PM

The TV host left stardom behind to run an 800-acre estate by the Motueka River.

Opinion: We are one bad rainstorm away from disaster

Opinion: We are one bad rainstorm away from disaster

29 Jun 06:00 PM
Premium
Golden 16-metre Buddhist statue set to ‘tower above’ horrified community

Golden 16-metre Buddhist statue set to ‘tower above’ horrified community

29 Jun 05:00 PM
‘Big character’: Community mourns farmer killed by tree in South Island floods

‘Big character’: Community mourns farmer killed by tree in South Island floods

29 Jun 05:05 AM
There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently
sponsored

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP