The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / The Country

Kiwifruit growing spills beyond Bay of Plenty to other regions

Jamie Gray
By Jamie Gray
Business Reporter·NZ Herald·
2 Feb, 2018 12:17 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Automation makes steps to replace humans in the kiwifruit production line.

The popularity of kiwifruit growing is spilling over into other regions outside the traditional stronghold of the Bay of Plenty, and Northland looks to have the greatest potential for future growth, ANZ said.

The bank, in a special report, said kiwifruit had bounced back following the Psa virus, helped by increasing global demand which saw kiwifruit sales rise by $694m between the 2015/16 and 2016/17 seasons.

The kiwifruit sector took a big hit when Psa ripped through Bay of Plenty orchards in 2010/11. The advent of a new Psa resistent gold cultivar, Gold3, or Sungold, has been credited with driving a recovery in the sector.

"The success of the kiwifruit sector is remarkable," ANZ's managing director for commercial and agri, Mark Hiddleston, said. "It has continued to invest in new varieties while staying connected to consumer demand and has worked hard to keep international markets alive," he said.

ANZ's report comes at a time of increased investment interest in horticulture.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Kiwifruit is grown over 2,694 hectares by 2,435 growers spread across the country.

The majority of New Zealand kiwifruit is grown in the Bay of Plenty, however with limited greenfield land available, the sale of the SunGold licence by Zespri will require alternative growing regions, the bank said.

"When entering new areas and converting from previous land usesa number of factors will need to be considered, including local council regulations, water rights, land suitability, altitude, the availability of local labour, logistics and other supporting infrastructure," it said.

Areas such as Bay of Plenty, Hawke's Bay and Northland are already established growing areas.

Advertisement
Advertise with NZME.

"However, Northland's subtropical climate and wide diversity of soil is being considered by industry participants as an area with strong growth potential, which would suit the SunGold variety," the bank said. "With an already established grower network, Northland's kiwifruit industry has the opportunity to grow."

Forecasts from the University of Waikato predict Northland's kiwifruit earnings will more than double to $72 million and the number of jobs expected to increase from 380 to 886 by 2030.

The New Zealand kiwifruit sector recorded its largest ever crop in 2016/17, generating sales of $2 billion

Kiwifruit marketer Zespri's ambition is to grow global sales to $4.5b by 2025.

Discover more

Central Otago orchard life 'an adventure playground'

04 Feb 11:00 PM

Changes ahead for wine

06 Feb 10:12 PM

Three Te Puke orchards for sale

16 Mar 04:00 PM

Strong global demand for New Zealand kiwifruit has driven orchard prices sharply higher.
Valuations across the country have been on the increase, but the areas which have performed the best are have been the traditional growing regions - such as the Bay of Plenty - due to proximity to the supporting business network and good growing conditions.

In the Bay of Plenty, in some cases valuations have doubled from pre-Psa levels with green orchards currently valued in the $300,000-$450,000 per hectare range and SunGold orchards in the $700,000-$1 million per hectare range.

NZ Kiwifruit - Where it grows
GREEN
Northland - 1 per cent
Waikato - 3 per cent
Nelson - 3 per cent
Southern North Island - 1 per cent
Auckland - 4 per cent
Bay of Plenty - 86 per cent
Gisborne - 1 per cent
Hawke's Bay - 1 per cent
GOLD
Northland - 5 per cent
Waikato - 4 per cent
Nelson - 3 per cent
Southern North Island - 1 per cent
Auckland - 4 per cent
Bay of Plenty - 76 per cent
Gisborne - 4 per cent
Hawke's Bay - 3 per cent

Save

    Share this article

Latest from The Country

The Country

'I ditched everything': Fisherman swept 100m out to sea strips off to survive

29 Jun 03:00 AM
Opinion

Welcome to The Huntaway Inn - Glenn Dwight

28 Jun 05:06 PM
The Country

Bob's small but mighty berry business

28 Jun 05:05 PM

Kaibosh gets a clean-energy boost in the fight against food waste

sponsored
Advertisement
Advertise with NZME.

Latest from The Country

'I ditched everything': Fisherman swept 100m out to sea strips off to survive

'I ditched everything': Fisherman swept 100m out to sea strips off to survive

29 Jun 03:00 AM

Lifejacket convert Bas Radcliffe says he pretty much ticked every box on what not to do.

Welcome to The Huntaway Inn - Glenn Dwight

Welcome to The Huntaway Inn - Glenn Dwight

28 Jun 05:06 PM
Bob's small but mighty berry business

Bob's small but mighty berry business

28 Jun 05:05 PM
Vege tips: Eggplant or aubergine, fruit or vegetable?

Vege tips: Eggplant or aubergine, fruit or vegetable?

28 Jun 05:00 PM
Engage and explore one of the most remote places on Earth in comfort and style
sponsored

Engage and explore one of the most remote places on Earth in comfort and style

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP