The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / The Country

Kate Hawkesby: Why do extreme vegans have so much beef?

NZ Herald
27 Nov, 2019 06:35 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Vegan protesters have stormed supermarkets to get their message across, but is it effective? Photo / File

Vegan protesters have stormed supermarkets to get their message across, but is it effective? Photo / File

I like to think we're a pretty laidback country.

We don't sweat the small stuff much, we have it pretty good here in our little slice of paradise. Most of the time. But lately, I worry about the vegans. The extreme vegans. What are they doing? Why so much aggression and angst?

I get that their plight is serious and they're passionate about it, but read the room.

I would have thought the best way to be effective is to work out who your audience are and target them appropriately.

Packets of meat have been stickered with messages at supermarkets. Photo / File
Packets of meat have been stickered with messages at supermarkets. Photo / File
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

This current civil disobedience campaign they're running - putting stickers on Stop signs, adding the words "eating animals" - how is that effective? It's basically graffiti.

They've quoted Extinction Rebellion as an inspiration.

Their other recent target was the Santa parade. I mean honestly. Santa parades mean kids, fun and frivolity. Not angst.

A group of vegans dressed in cow-print onesies holding placards saying "peace begins on your plate" crashed the Santa parade.

Advertisement
Advertise with NZME.

The organiser of the protest said she thought that was in keeping with the parade festivities and wasn't too "in your face".

Sure, it might've been but my bet is it went completely over the heads of those there, mostly small children and people more excited to see Santa than people in cow onesies holding signs.

Vegan protesters at St Lukes Countdown in September. Photo / Delta Wolfepine
Vegan protesters at St Lukes Countdown in September. Photo / Delta Wolfepine

Security got wind of them and kicked them out apparently but that didn't stop supermarkets getting targeted again. This time in Wellington, Christchurch, Dunedin and Auckland's CBD.

The protest organiser says the meat-aisle protests, featuring people with tape over their mouths, are to get people to reconsider eating meat and to think about the fact they have a choice.

I hate to rain on the parade, but I already know I have a choice. I have a choice to eat meat, and I choose to.

Yes, I get the point is the animals don't have a choice, but reminding people they have a choice, by being disruptive and judgy and annoying ... how is that going to stop people eating meat?

Protesting your message about animals peacefully is your right, but it's also mine to eat meat, or to take my kids to a Santa parade or the supermarket without being told "it's not food it's violence".

Save

    Share this article

Latest from The Country

The Country

'Town meets country' in 'absolutely brilliant' night

The Country

Commerce Commission dismisses farmers' complaint against banks

The Country

'Classrooms are so peaceful': School embraces wool carpet


Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

Advertisement
Advertise with NZME.

Latest from The Country

'Town meets country' in 'absolutely brilliant' night
The Country

'Town meets country' in 'absolutely brilliant' night

Heart, passion, contribution recognised as five receive association life memberships

21 Jul 04:33 AM
Commerce Commission dismisses farmers' complaint against banks
The Country

Commerce Commission dismisses farmers' complaint against banks

21 Jul 04:29 AM
'Classrooms are so peaceful': School embraces wool carpet
The Country

'Classrooms are so peaceful': School embraces wool carpet

21 Jul 03:42 AM


Solar bat monitors uncover secrets of Auckland’s night sky
Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

06 Jul 09:47 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP