The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / The Country

How New Zealand's red meat market has fared in the face of Covid 19

The Country
10 Jun, 2020 03:00 AM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

File photo / Lucy Davidson

File photo / Lucy Davidson

To say the past few months have been a challenge for the red meat industry would be "the understatement of the year" according to Rabobank's animal proteins analyst Blake Holgate.

The red meat market had experienced "huge volatility" in processing and demand due to the Covid-19 outbreak, Holgate told The Country's Jamie Mackay.

Although now lamb was "pretty much ... up to date" with processing, there was still a "slight backlog" with beef, particularly prime cattle, "more so in the South Island than the North Island" Holgate said.

However, processing delays in the US had led to a spike in domestic beef prices and therefore an increase in demand for New Zealand's "manufactured lean trimmings product".

"That has put good upward pressure on that US imported beef price over the last month or so" Holgate said.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

In Rabobank's latest global Beef Quarterly report, Holgate said "in the medium term, the anticipated severe downturn in the global economy would have repercussions for beef demand".

Rabobank's animal proteins analyst Blake Holgate. Photo / Supplied
Rabobank's animal proteins analyst Blake Holgate. Photo / Supplied

This meant people could turn to cheaper sources of protein such as pork or poultry - but it was important not to rule beef out completely, Holgate said.

"What we do know is generally during tougher economic times, consumers have less purchasing power for higher cost or higher value proteins like beef [and] lamb".

Advertisement
Advertise with NZME.

"But it's important to remember ... beef [is] made up of a whole range of cuts and they're not all high-end cuts".

Listen below:

This was also good news for the New Zealand market, Holgate said.

"Fortunately for New Zealand, we tend to produce a greater proportion of that manufactured cut as our lower-value cut [and] we think that's probably one that will hold up relatively well through a slowing economy".

Discover more

Labour-Green coalition isn't bad news for farmers - James Shaw

11 Jun 12:59 AM

The Country - Fewer cows edition

11 Jun 12:40 AM

The Country - Panels edition

12 Jun 01:30 AM

Rabobank Best of The Country - June 13, 2020

12 Jun 04:59 PM

Also in today's interview: Holgate talked about the prospect of a weakening NZ dollar and whether we're headed for a late-season lamb procurement battle.

Save

    Share this article

Latest from The Country

The Country

Tonnes of promise: Angus Bull Week set to make millions

20 Jun 12:00 AM
Premium
The Country

50 years on the ice: How an Olympic gold medal kickstarted a couple's business

19 Jun 11:00 PM
The Country

Why a 'cute' pet is now included in a pest management plan

19 Jun 10:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from The Country

Tonnes of promise: Angus Bull Week set to make millions

Tonnes of promise: Angus Bull Week set to make millions

20 Jun 12:00 AM

Black beauties offer 'soundness, type and grunt' for buyers at four days of sales.

Premium
50 years on the ice: How an Olympic gold medal kickstarted a couple's business

50 years on the ice: How an Olympic gold medal kickstarted a couple's business

19 Jun 11:00 PM
Why a 'cute' pet is now included in a pest management plan

Why a 'cute' pet is now included in a pest management plan

19 Jun 10:00 PM
How traditional Māori farming methods boost modern agriculture

How traditional Māori farming methods boost modern agriculture

19 Jun 05:01 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP