The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / The Country

Hawke’s Bay’s drought baking hero Diana Greer wins award

By Helen Holt
Hawkes Bay Today·
12 Oct, 2020 08:09 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Hawke's Bay woman Diana Greer has won the Cuisine Local Hero NZ Food Heroes award for developing the Collective Hug group. Photo / Supplied

Hawke's Bay woman Diana Greer has won the Cuisine Local Hero NZ Food Heroes award for developing the Collective Hug group. Photo / Supplied

Hawke’s Bay woman Diana Greer has won the Cuisine Local Hero award for developing the Collective Hug group, which distributed food parcels to the rural community during the drought.

Greer was one of seven winners at the Gala for NZ Food Heroes, which took place on October 8 in Auckland. The awards drew from NZ Food Awards, to celebrate unsung heroes who helped support others during Covid-19 lockdown.

Listen to Jamie Mackay interview Diana Greer on The Country below:

The goal of the Collective Hug was to visit and support as many farmers as possible, and show appreciation for the rural sector during a distressing time in drought and Covid-19. Greer said winning the award was “not for me it’s for all my team, and it’s amazing for them all”.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The Collective Hug began in Central Hawke's Bay in May this year during alert level 2. It started with Greer baking fruitcakes for a raffle to help out farmers, but quickly grew into an empire of people volunteering around Hawke's Bay.

"We had a lot of people offering to help. It was very spontaneous! It started as just something small to help local farmers, but it just snowballed from there."

Hawke's Bay woman Diana Greer has won the Cuisine Local Hero NZ Food Heroes award for developing the Collective Hug group. Photo / Supplied
Hawke's Bay woman Diana Greer has won the Cuisine Local Hero NZ Food Heroes award for developing the Collective Hug group. Photo / Supplied

Greer made a post on the Hawke's Bay Drought Facebook page, asking for food and baking to be donated.

She received hundreds of donations around the North Island, including vehicles with full tanks of fuel for deliveries.

Advertisement
Advertise with NZME.

The group did the original run in May, and a second in July. Greer said it took 15 hours to organise the maps for 55 drivers in the July run.

"It was great just seeing the love and empathy from everyone involved."

Discover more

The Country - Collective Hug edition

13 Oct 12:00 AM
Save

    Share this article

Latest from The Country

The Country

One dead, three injured in Central Otago ATV accident

20 Jun 02:29 AM
The Country

Tonnes of promise: Angus Bull Week set to make millions

20 Jun 12:00 AM
Premium
The Country

50 years on the ice: How an Olympic gold medal kickstarted a couple's business

19 Jun 11:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from The Country

 One dead, three injured in Central Otago ATV accident

One dead, three injured in Central Otago ATV accident

20 Jun 02:29 AM

One adult died at the scene and three people suffered minor to moderate injuries.

Tonnes of promise: Angus Bull Week set to make millions

Tonnes of promise: Angus Bull Week set to make millions

20 Jun 12:00 AM
Premium
50 years on the ice: How an Olympic gold medal kickstarted a couple's business

50 years on the ice: How an Olympic gold medal kickstarted a couple's business

19 Jun 11:00 PM
Why a 'cute' pet is now included in a pest management plan

Why a 'cute' pet is now included in a pest management plan

19 Jun 10:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP