The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / The Country

Hawke's Bay locals want to raise $2m to buy coconut yoghurt business

Sahiban Hyde
Hawkes Bay Today·
18 May, 2020 02:16 AM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
James Crow said Kiwis were making a "concerted effort" to support local brands and products. Photo / Supplied

James Crow said Kiwis were making a "concerted effort" to support local brands and products. Photo / Supplied

Little Island, a plant-based alternative company co-founded by two Hawke's Bay locals, plans to acquire a coconut yogurt business, in spite of economic pressures of Covid-19.

The company, based in Auckland, was co-founded in 2010 by James Crow and Tommy Holden.

They launched a $2 million public capital raise to support the acquisition of the coconut yogurt business and drive further growth, via online investment platform Snowball Effect.

With the addition of the yoghurt business, Little Island will have the largest solely plant-based offering in New Zealand, across categories, to complement its broad range of premium, sustainable dairy alternative products.

Little Island was formed because there was a consumer need for a food and beverage producer focused on sustainable and ethical plant-based alternatives. Little Island's product range sold more than one million units sold in the 2020 financial year, with revenue of $5.7m.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Co-founder and non-executive director Crow said that changing consumer behaviour had increased demand for Little Island products.

"Due to the lockdown, we've certainly seen a shift in consumer behaviour with people spending more time cooking from scratch in their own kitchens," he said.

"Kiwi consumers are still looking to create moments of indulgence by replicating an out-of-home food service experience in the comfort of their own homes. We believe this will likely remain part of their routine going forward."

Advertisement
Advertise with NZME.

Crow said Kiwis were making a "concerted effort" to support local brands and products.

"There has been a rapidly growing NZ-made movement with many Kiwis making a concerted effort to support local brands and products," he said.

Little Island has strong links to the region with the company using a 'The Milk Kitchen' in Whakatu, exclusively, to produce all the milk.

Co-founder Crow lives in Ahuriri, Napier and is also involved in community support through Gimme Shelter (the independent advocacy group he founded in 2015 for homelessness in New Zealand).

Discover more

New Zealand

Them's the breaks: Contractor's spelling mistake goes unnoticed in Hawke's Bay for eight months

17 May 11:49 PM

Hawke's Bay leaders launch drought relief fund

18 May 12:47 AM

He was recently announced as one of two Green Party candidates standing in the Hawke's Bay electorate this year.

Save
    Share this article

Latest from Rural business

Premium
The Country

NZ wine exports face $2b squeeze as demand falls and tariffs bite

24 Sep 12:50 AM
The Country

'Strong position': Milk production hits August record

23 Sep 09:28 PM
Premium
The Country

Talley’s defamation trial hears about ‘extremely lucky’ forklift accident escape

22 Sep 02:25 AM

Sponsored

Poor sight leaving kids vulnerable

22 Sep 01:23 AM
Advertisement
Advertise with NZME.

Latest from Rural business

Premium
Premium
NZ wine exports face $2b squeeze as demand falls and tariffs bite
The Country

NZ wine exports face $2b squeeze as demand falls and tariffs bite

Simon Limmer warns the sector faces its toughest imbalance since 2008.

24 Sep 12:50 AM
'Strong position': Milk production hits August record
The Country

'Strong position': Milk production hits August record

23 Sep 09:28 PM
Premium
Premium
Talley’s defamation trial hears about ‘extremely lucky’ forklift accident escape
The Country

Talley’s defamation trial hears about ‘extremely lucky’ forklift accident escape

22 Sep 02:25 AM


Poor sight leaving kids vulnerable
Sponsored

Poor sight leaving kids vulnerable

22 Sep 01:23 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP