"Final count yet to be in but we think 80 to 90 utes, which is a better turnout than last year."
Proud ute owners from all over the Southern region had attended along with their canine companions - and some classic haircuts, Roy said.
Doug Christie (left) entered his 1973 Range Rover ute in the GWD Toyota Ute Muster. Granddaughter Maeve (15 months) and son Todd were with him at the event. Photo / Sandy Eggleston
"[We're] very glad that everybody's turned out in force today with the dogs and the mullets."
It was the first time the event had taken place inside, at the Southern Field Days shed, Roy said.
Miles and Axle Wards of Te Tipua watch what is happening at the GWD Toyota Ute Muster from the back of their grandfather Murray's 1982 Toyota Landcruiser which their father Cody entered in the event. Photo / Sandy Eggleston
"[It's} wonderful, [we're] protected from the wind."
A crowd of about 200 people attended the event, which was also a fundraiser for Rural Support Southland.