The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / The Country

Gene technology bill: Hawke’s Bay apple CEO says it’s needed, but critics remain

Jack Riddell
By Jack Riddell
Multimedia journalist·Hawkes Bay Today·
5 Mar, 2025 01:37 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Prime Minister Chris Luxon and Minister Judith Collins announced that the Government will end restrictions on gene technology. Video / Jason Oxenham
  • Tony Martin, CEO of Prevar, says New Zealand’s apple and pear industry needs the Government’s new Gene Technology Bill.
  • Hawke’s Bay MPs Catherine Wedd and Katie Nimon support the Bill, citing benefits for growers and climate targets.
  • Opponents such as Phyllis Tichinin argue the Bill could cost New Zealand $10-$20 billion annually in lost revenue.

A chief executive of a Hawke’s Bay company developing and commercialising new apple and pear varieties says New Zealand’s $1 billion export industry needs the Government’s Gene Technology Bill.

One economic consultancy firm has already raised concerns that the fallout from losing ‘GM free’ status could reduce NZ exports by $10 billion to $20bannually.

But Tony Martin, chief executive of Prevar, said the proposed Bill was a crucial step towards modernising New Zealand’s regulatory framework for genetic innovation and would allow the industry to continue to compete internationally.

The proposed Bill would relax the current gene technology restrictions, making it easier to research genetic modification and propagate genetically modified organisms in New Zealand.

Advertisement
Advertise with NZME.

The Bill passed its first reading in Parliament at the end of last year, with support from the governing parties and public submissions closed on February 17.

More than 1700 were received and the Health Committee will now consider them before presenting a report to Parliament in June.

Martin said past innovation alone was not enough to sustain the industry’s future growth.

“The global apple and pear market is worth approximately $130b, yet New Zealand accounts for less than 1% of that in market share,” he said.

Advertisement
Advertise with NZME.

“The only way we are going to continue to compete globally is through innovation.

“But traditional breeding takes 15-to-20 years to develop a commercially viable variety.”

Martin said gene editing could dramatically shorten the timeline and the technology offered growers a real opportunity to tackle climate change, pest and disease pressures, consumer demand for fruit grown with fewer chemical inputs.

The market was increasingly valuing superior taste, texture, and nutritional benefits.

“This legislation will help our apple and pear industry stay ahead of global competitors while meeting the evolving needs of consumers, growers, and the environment,” he said.

“The continued success of our apple and pear industry relies on staying at the forefront of science.”

Hawke’s Bay MPs Catherine Wedd and Katie Nimon support the Bill. Wedd said it was hugely significant for Hawke’s Bay’s growers.

“Our horticulture industry is the powerhouse of New Zealand and generates thousands of jobs in our region,” Wedd said.

Advertisement
Advertise with NZME.

“Gene technologies will provide further tools to innovate, drive economic growth and meet climate targets.”

Nimon said the new legislation would allow for greater use of gene technology while, ensuring strong protections for the health and safety of people and the environment.

“This is set to have a lasting positive impact for our farmers and growers in Hawke’s Bay,” she said.

Waipukurau resident Phyllis Tichinin, an eco-nutritionist and a regenerative farming consultant, said the Bill would be “economic suicide”.

She cited a New Zealand Institute of Economic Research study in late November which said its best projection was that the impact of this Bill would cost New Zealand $10b to $20b a year in lost revenue.

That was because of lost overseas premiums that New Zealand receives for producing non-GMO food, Tichinin said.

The institute is an independent economic consultancy group based in Wellington.

“I think we underestimate how much the world values what we have and I can see no reason for opening up the floodgates with this kind of legislation which allows swarms of genetic engineering,” Tichinin continues.

“What’s being proposed is very much profit exploitation-driven and it’s highly insensitive to what it will do to New Zealand’s standing in the market and in turn our economy and our returns and our quality of life.”

Tichinin said people needed to look beyond the Government press release.

“I’m seeing broken promises and a lot of hype,” she said.

Chief executive of Hawke’s Bay Regional Economic Development Agency Lucy Laitinen said the region, like the rest of the country, faces a productivity challenge.

“We have a strong export orientation as a region and the good news is we have been seeing gains in productivity, including in the horticulture sector,” Laitinen said.

“Recent investment in this sector, such as new automation technologies in pack houses, is helping drive productivity gains.

“We need to lift our research and technology game to keep up with technological developments happening in other countries. That means pulling out all the stops to support innovation so in that sense, a careful rethink of our gene editing regime, in particular, is timely.”

Jack Riddell is a multimedia journalist with Hawke’s Bay Today and spent the last 15 years working in radio and media in Auckland, London, Berlin, and Napier. He reports on all stories relevant to residents of the region.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from The Country

Premium
The Country

On The Up: A royal new venture with King Bees Honey

22 Jun 05:00 PM
The Country

Vege tips: Winter, time for onions and strawberries

21 Jun 05:00 PM
The Country

The ABCs of wool in 1934

21 Jun 05:00 PM

Anzor’s East Tāmaki hub speeds supply

sponsored
Advertisement
Advertise with NZME.

Latest from The Country

Premium
On The Up: A royal new venture with King Bees Honey

On The Up: A royal new venture with King Bees Honey

22 Jun 05:00 PM

Cate and Mike King talk to Tom Raynel about their new business King Bees Honey.

Vege tips: Winter, time for onions and strawberries

Vege tips: Winter, time for onions and strawberries

21 Jun 05:00 PM
The ABCs of wool in 1934

The ABCs of wool in 1934

21 Jun 05:00 PM
Why NZ needs its own Clarkson's Farm

Why NZ needs its own Clarkson's Farm

21 Jun 05:00 PM
Kaibosh gets a clean-energy boost in the fight against food waste
sponsored

Kaibosh gets a clean-energy boost in the fight against food waste

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP