The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / The Country

Fonterra says its prepared for 'enormous' food transformation by 2030 tipped by new study

By Andrea Fox
Herald business writer·NZ Herald·
7 Oct, 2020 04:37 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Fonterra unfazed by new global study showing rise of lab and plant grown protein. Photo / File

Fonterra unfazed by new global study showing rise of lab and plant grown protein. Photo / File

Fonterra says its scientists are only scratching the surface of finding new benefits from dairy, as an international study claims the dairy industry will feel "most acutely" an enormous transformation of the global food and beverage sector in the next 10 years.

New research by Sweden's Lund University and global food processing and packaging heavyweight Tetra Pak offers four scenarios for what the dairy value chain might look like in 2030, all of which show cows remaining contributors but with increasing input from plants and laboratories.

The study authors say all four scenarios, from "dairy evolution" (a future with no new big surprises) to "brave new food" (where 50 per cent is lab-grown) are plausible and very different - but all have points in common.

"Large, efficient dairy manufacturers without close farming ties (cooperative model) may be more flexible than other manufacturers.

Advertisement
Advertise with NZME.

"Far-sighted food conglomerates may have smart investment strategies that cover more than one technological approach.

"Food entrepreneurs (niche manufacturers) will have opportunities to provide relevant innovations and value propositions."

Fonterra, New Zealand's biggest company by revenue and the world's sixth-largest dairy company, is a farmer-owned cooperative.

The study says the reality may vary in one or more markets, or globally.

Advertisement
Advertise with NZME.

But two critical dimensions would impact the dairy industry's development - technology transition and socio-environmental forces.

"Dialogue and collaboration - and applying flexibility to plan accordingly in order to handle the next 10 years as the dairy industry evolves - will be key to success."

Discover more

Business

NZ dairy, meat and log prices hold their ground

07 Oct 05:00 AM

The full findings of the 18-month study over 2018 and 2019 will be published on October 8.

The study involved the US, UK, China, India, Nigeria and Brazil markets with the full project focus on the first four countries.

The four scenarios are: "dairy evolution", 85 per cent cow-based with current trends continuing and only incremental changes; "green dairy", 60 per cent cow-based and marked by strong socio-environmental restrictions, with an industry focus on reducing its carbon footprint and low technological transition; "new fusion", 40 per cent cow-based, 35 per cent lab-grown and dominated by technologies and processes with novel combinations of proteins from different sources; "brave new food", 20 per cent cow-grown and 50 per cent lab-grown, combining strong socio-environmental restrictions and high technology transition with artisanal and premium dairy and cheese continuing to thrive.

New study offers four scenarios for dairy cow protein production in 2030. Photo / File
New study offers four scenarios for dairy cow protein production in 2030. Photo / File

Very few mega-factory farms remain in the "brave new food" scenario.

Fonterra chief science and technology officer Jeremy Hill said the relative contributions of dairy cow, plant and lab-grown nutrition was debatable but Fonterra was working to ensure it was well-positioned to fit with any of "these extremes".

"We are embracing the opportunities for our pasture-fed New Zealand dairy and at the same time have a team looking at the potential of technology-based and plant-based sources of nutrition that can complement dairy.

Advertisement
Advertise with NZME.

"In each of the scenarios, cow-based dairy remains a primary source of nutrition so it is a case of "and" not either/or, which has been part of our thinking and strategy for some time."

Hill said New Zealand produced only 2 per cent of the world's milk but it was in demand and highly valued.

Also, its unique combination of nutrients for bone, immunity, nervous system and eye function and health was produced at a third of the global average emissions per litre of milk.

These claims were supported by a peer-reviewed paper published early this year in the Journal of Dairy Science covering an eight-year study of emissions from Fonterra's dairy farms throughout the country.

"We agree with the conclusions ... that dialogue and collaboration and applying flexibility will be key to addressing challenges and capturing the opportunities over the next 10 years and beyond.

"As a cooperative we often talk about the untapped potential of milk because our scientists are finding new benefits from dairy all the time - we've only scratched the surface."

Hill said the goodness of New Zealand milk gave Fonterra confidence it would play an important role in feeding the world's growing population - which by 2030 would mean another one billion mouths to feed.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from The Country

The Country

Why a 'cute' pet is now included in a pest management plan

19 Jun 10:00 PM
The Country

How traditional Māori farming methods boost modern agriculture

19 Jun 05:01 PM
The Country

What Bremworth’s $2m Kāinga Ora contract means for Whanganui

19 Jun 05:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from The Country

Why a 'cute' pet is now included in a pest management plan

Why a 'cute' pet is now included in a pest management plan

19 Jun 10:00 PM

Hint: They are more likely to degrade waterways than mutate into a crime-fighting team.

How traditional Māori farming methods boost modern agriculture

How traditional Māori farming methods boost modern agriculture

19 Jun 05:01 PM
What Bremworth’s $2m Kāinga Ora contract means for Whanganui

What Bremworth’s $2m Kāinga Ora contract means for Whanganui

19 Jun 05:00 PM
Young Farmers involvement 'life-changing' for Carla

Young Farmers involvement 'life-changing' for Carla

19 Jun 04:59 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP